Growth Marketing Manager (Gig Workers Platform Exp)

Drivex Mobility; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

A New Mobility Venture backed by TVS Motor Company is seeking a Growth Marketing Manager to lead the two-wheeler rental growth. You will own the full funnel from acquisition to retention, driving data-driven decisions, pricing effectiveness, and product adoption in a fast-moving startup environment.

Collaborate with Product, Technology, Operations, and Leadership to run experiments, optimize customer journeys, and scale channels while building a scalable mar-tech foundation for rapid growth.

Qualifications

• Master's degree in Marketing or related field.
• 4–8 years of growth or performance marketing experience with measurable outcomes.
• Experience in e-commerce, quick-commerce, marketplaces, or high-growth startups.
• Hands-on with Google Ads, Meta Ads, budget management, SEO, conversion optimization, and lifecycle marketing.
• Strong grasp of CAC, LTV, attribution, and data-driven growth frameworks.

Responsibilities

• Own growth strategy, budgets, and channel allocation to improve CAC, LTV, and profitability.
• Execute Google Ads, Meta campaigns, SEO, content initiatives, and local campaigns.
• Identify funnel drop-offs with Product, Design, and Tech across discovery to booking.
• Run experiments with hypotheses, metrics, and A/B testing; analyze cohorts and funnels.
• Build CRM journeys across WhatsApp/SMS to improve bookings and referrals.
• Coordinate with Operations and Pricing to balance demand and fleet capacity.
• Partner with Tech to manage mar-tech stack, tracking, dashboards, and CRM integrations.
• Analyze performance and market trends to prioritize opportunities and document playbooks.

Skills

Growth marketing

Data analysis

Cross-functional collaboration

Communication

Education

Master's degree in Marketing

Tools

GA4

GTM

CRM platform

SEO tools & analytics

Excel/Sheets

Job description

Job Title: Growth Marketing Manager (Gig Worker Platform Exp)
Company: A New Mobility Venture backed by TVS Motor Company
Location: Bengaluru
Type: Full-time, 3-month probation
Working Days: 5 days a week
Experience: 4-8 years

About Us

We are building a next-generation mobility venture backed by TVS Motor Company, focused on reimagining how people access, use, and experience personal mobility. As an early-stage business, we're combining the speed, experimentation, and innovation of a startup with the strength and long-term vision of one of India's most respected mobility groups.

Our mission is to create convenient, technology-led mobility solutions that are customer-centric, accessible, and scalable. If you're excited by building from scratch, testing bold ideas, and creating meaningful impact in a fast-moving environment, you'll feel right at home here.

Role Summary

Build and own marketing and growth for our new two-wheeler rental business across the full funnel, from acquisition to booking, engagement, retention, and referrals. This hands-on role combines execution with data-driven decision making to improve customer acquisition, user experience, pricing effectiveness, product adoption, operational efficiency, and long-term profitability.

Why This Role Matters

We're at the beginning of an exciting mobility journey. As we build a new-age rental business, we need a growth leader who can help validate demand, establish our brand, and create a scalable growth engine that fuels customer acquisition and repeat usage.

You’ll work closely with Product, Technology, Operations, and Leadership teams to launch new experiments, optimize customer journeys, scale successful channels, and build the marketing technology foundation needed for rapid growth. This is a rare opportunity to shape the trajectory of a high-potential mobility startup from its early stages.

Key Responsibilities

• Own growth strategy, marketing budgets, and channel allocation to improve CAC, LTV, rental unit economics, and profitability.
• Execute and optimize Google Ads, Meta campaigns, performance marketing, SEO, local search, content initiatives, offline campaigns, and partnerships.
• Identify and fix priority funnel drop-offs with Product, Design, and Technology across vehicle discovery, pricing communication, booking, onboarding, and rental activation.
• Run structured experiments with clear hypotheses, metrics, and success criteria using A/B testing, cohort analysis, and funnel diagnostics.
• Build automated CRM journeys across WhatsApp and SMS to improve booking completion, engagement, reviews, repeat rentals, referrals, and customer reactivation.
• Align campaigns with Operations and Pricing teams to balance demand with vehicle availability and service capacity, improving fleet utilization and revenue per vehicle.
• Partner with Technology teams to build and manage the mar-tech stack, including event tracking, dashboards, campaign automation, and CRM integrations.
• Analyze performance data, customer insights, and market trends to prioritize growth opportunities and document winning playbooks.
• Shape brand messaging and manage agencies and partners against clearly defined deliverables, budgets, and performance targets.

Requirements

• Master's degree in Marketing, Business, or a related field.
• 4-8 years of relevant growth marketing, digital marketing, or performance marketing experience with measurable business outcomes.
• Experience in e-commerce, quick-commerce, consumer internet, marketplace, or high-growth startup environments.
• Hands-on experience with Google Ads, Meta Ads, budget management, SEO, conversion optimization, and lifecycle marketing.
• Strong understanding of CAC, LTV, customer funnels, attribution, and data-driven growth frameworks.
• Proficiency in GA4, GTM, reporting tools, and spreadsheet analysis, with experience using at least one CRM/lifecycle marketing platform.
• Experience launching new products, entering new markets, or building growth functions and processes from the ground up.
• Practical application of AI tools for research, campaign creation, analysis, experimentation, and workflow automation.
• Strong ownership mindset, analytical thinking, communication skills, and cross-functional collaboration capabilities.
• Fluency in English and Hindi; Kannada is a plus.
• Preferred experience in mobility, rentals, subscriptions, marketplaces, hyperlocal businesses, or operationally intensive consumer products.