Marketing Manager

Rapido; Chennai District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

A leading multi-modal mobility platform in Chennai is seeking a marketing professional with 3–5 years of experience in high-growth startups to design and manage impactful city-level marketing campaigns. The ideal candidate will have a proven track record in executing marketing initiatives and managing local partnerships to drive user engagement. Candidates should have strong analytical and communication skills and a relevant degree. This role offers an opportunity to make a significant impact in a rapidly growing company.

Qualifications

• 3–5 years of experience in marketing roles in high‑growth startups.
• Proven track record of designing impactful marketing campaigns.
• Strong understanding of consumer behavior and local market dynamics.

Responsibilities

• Design, execute, and manage city-level marketing campaigns.
• Conduct market research for user insights and barriers.
• Establish and manage partnerships with local stakeholders.

Skills

Marketing strategy

Campaign execution

Analytical skills

Problem-solving mindset

Strong communication skills

Education

Bachelor’s degree in Marketing, Business, or Communications

MBA or equivalent postgraduate degree in Marketing

Job description

Founded in 2015, Rapido is India’s leading multi‑modal mobility platform. What began with bike taxis has rapidly evolved to include auto‑rickshaws, cab‑hailing, and peer‑to‑peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second‑largest position in the cab segment with a 22% share—establishing us as the overall market leader in ride‑hailing. With over 4 million rides completed daily and more than 2 billion rides served to date, Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion. Driven by technology and innovation, we’re expanding into new categories while remaining committed to improving last‑mile connectivity and empowering livelihoods at scale.

We are not an option; we are a choice!

Job Summary

We are looking for a marketing professional with 3–5 years of experience in high‑growth startups or consumer‑facing businesses (mobility, e‑commerce, FMCG, tech platforms, etc.) to design, execute, and manage impactful city‑level marketing campaigns.

Experience Required

• 3–5 years of experience in marketing roles in high‑growth startups or consumer‑facing businesses (mobility, e‑commerce, FMCG, tech platforms, etc.).
• Proven track record of designing and executing impactful marketing campaigns with measurable outcomes.
• Prior experience in managing vendors, local partnerships, and executing city‑level marketing initiatives is a plus.
• Conduct market research to understand user triggers and barriers for key use‑cases and categories.
• Scope, conceptualize, and execute city‑specific marketing initiatives to drive First Time Users (FTUs) and Monthly Transacting Users (MTUs).
• Identify city‑level trends and opportunities for innovative brand activations and promotions.
• Establish and manage strategic partnerships with local stakeholders such as metro authorities, transit hubs, tech parks, NGOs, and traffic police.
• Drive visibility and brand awareness through PR‑led initiatives in collaboration with local government bodies and organizations.
• Manage vendor relationships end‑to‑end—from onboarding to execution and performance tracking.
• Track, measure, and optimize marketing initiatives to ensure high ROI and alignment with city growth targets.

Key Performance Indicators (KPIs)

• FTU and MTU growth driven by marketing activities.
• Number and impact of new marketing initiatives launched.
• Partnerships leveraged and scaled for business use‑cases.
• Brand visibility and awareness uplift in target zones.

Key Skills

• Strong understanding of marketing fundamentals, consumer behavior, and local market dynamics.
• Marketing strategy, campaign execution, and brand activation planning.
• Market research, user insight generation, and VoC analysis.
• Analytical skills to evaluate marketing impact, ROI, and performance tracking.
• Problem‑solving mindset with bias for action and execution excellence.
• Creativity and innovation in marketing execution.
• Stakeholder, partner, and vendor management—including NGOs, government bodies, and PR liaisons.
• Account management and collaboration with external partners.
• Project management and cross‑functional collaboration.
• Strong communication, negotiation, and interpersonal skills.

Educational Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field from a Tier 1/Tier 2 institute.
• MBA or equivalent postgraduate degree with specialization in Marketing, Strategy, or Brand Management is preferred.