Marketing Manager _API & Pellets

Nifty Labs; Hyderabad; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Nifty Labs is seeking a strategic Sales Manager to lead API and pellets business development across international markets with a strong focus on MENA, LATAM and Europe. The ideal candidate will expand market presence, build customer relationships, and drive revenue through disciplined pipeline management and market insight.

You will own the sales process, collaborate with production, quality, regulatory and finance teams, and represent the company at pharma expos.

Qualifications

• 8–15 years in API/pharma ingredient sales with Europe/MENA/LATAM exposure.
• Experience in API manufacturer/CMO sales and revenue growth ownership.
• Strong pipeline discipline and cross-functional collaboration.

Responsibilities

• Lead API and pellets business operations across Europe, MENA, LATAM, and Asia.
• Generate new business leads, secure orders, and manage receivables.
• Analyze market trends, monitor competitors, and identify white-space opportunities.
• Own sales pipeline and coordinate with production, quality, regulatory, and finance.
• Represent the company at pharma expos and industry events; travel as needed.

Skills

Sales Management

Pharma API Marketing

Business Development

CRM

Forecasting

Market Analysis

Cross-functional Collaboration

Client Relationship Management

Education

API/pharma industry background

Tools

CRM software

Job description

About your company **

We are looking for a strategic and results-driven Sales Manager to lead API and pellets business development across international markets, with a strong focus on the MENA/LATAM/Europe region. The ideal candidate will have a proven track record of expanding market presence, building strong customer relationships, and driving revenue growth through disciplined sales pipeline management and market trend analysis.

Key Result Areas

• Lead API and pellets business operations across Europe, Middle East & North Africa (MENA), Asia, and LATAM, establishing new markets and driving revenue growth
• Generate new business leads, secure customer orders, and ensure timely delivery and receivable management
• Identify new business opportunities and evolving customer needs through ongoing market trend analysis
• Analyze competitor activities and identify white-space opportunities for growth
• Own and manage the sales pipeline, executing strategic plans to achieve business targets
• Collaborate with cross-functional teams (production, quality, regulatory, finance) to align sales strategy with overall business objectives
• Represent the company at pharma expos and industry events to network with existing and potential clients
• Resolve client complaints and queries promptly, enhancing customer satisfaction and long-term retention
• Forecast client requirements and proactively provide tailored solutions

Required Skills

• Pharma / API Marketing
• Business Development
• Sales Pipeline Management
• Customer Relationship Management (CRM)
• Sales Planning & Forecasting
• Strong market trend and competitor analysis capability
• Excellent cross-functional collaboration and stakeholder management skills

Preferred Attributes

• Prior experience in API or pharmaceutical ingredient sales with direct exposure to the MENA/Europe/LATAM region
• Demonstrated ability to independently establish and grow business in new international markets
• Willingness to travel internationally for client meetings and pharma expos
• Strong communication and negotiation skills, comfortable engaging senior stakeholders at customer organizations

Preferred candidate profile

• 8-15 years in API/pharma ingredient sales, with real hands-on experience in the Europe/MENA/LATAM region specifically (not just general international exposure)
• Background at an API manufacturer or CMO (not branded pharma) understands the API sales cycle and customer base
• Proven track record of owning revenue growth or opening new markets (background sales support experience not considered)
• Strong pipeline discipline lead generation through order closure and receivables collection
• Active market and competitor intelligence habit (pricing, patent expiries, generic entry windows)
• Comfortable working cross-functionally with production, quality, regulatory, and finance
• Self-starter, strong relationship-builder, willing to travel internationally and represent the company at pharma expos
• Prefer candidate with existing MENA/Latam client relationships, pellets/dosage-form and experience in cross country sales, export documentation/INCOTERMS knowledge
• Cultural fit: comfortable in a founder-led, growth-stage environment rather than a large matrixed MNC; sells on technical credibility (CEPs/DMFs, process capability) rather than price alone; willing to have ownership of a territory rather than a narrow, pre-defined account list.