Marketing Manager

Zigsaw; Udaipur District; On-site; INR 254,000 - 304,000; Full time

Job summary

Learning Lift Academy in Udaipur is seeking a Marketing Manager to drive strategy, plan campaigns, and raise academy visibility.

You will lead offline and local partnership efforts, run events, and manage a small marketing team and budget.

Candidates with 3–4 years in educational institutions preferred; monthly budget is 25k; location is on-site in Udaipur.

Qualifications

• 3–4 years of marketing experience in educational institutions is required.
• Proven ability to plan and execute campaigns to boost admissions.
• Experience building local partnerships and community programs.

Responsibilities

• Develop and implement marketing strategy to increase admissions.
• Plan monthly and quarterly campaigns and track outcomes.
• Identify opportunities to promote the academy in Udaipur.
• Conduct local market research and competitive analysis.
• Generate leads through online and offline channels and nurture them.
• Coordinate demo classes, events, and workshops to drive conversions.
• Maintain database of leads, inquiries, and admissions with follow-ups.
• Manage offline promotions with schools, communities, and partners.
• Build and maintain a strong brand across channels.
• Prepare weekly and monthly marketing reports and manage budgets.

Skills

Marketing strategy

Campaign planning

Lead generation

Offline marketing

Brand building

Budget management

Team management

Job description

Responsibilities

1. Marketing Strategy & Planning

• Develop and implement marketing strategies to increase academy visibility and student admissions.
• Plan monthly and quarterly marketing campaigns.
• Identify new opportunities to promote the academy across Udaipur.
• Conduct competitor and local market research.

2. Student Admissions & Lead Generation

• Generate quality leads through online and offline marketing activities.
• Plan and promote demo classes, activity sessions, workshops, and educational events.
• Follow up with prospective parents and students to convert inquiries into admissions.
• Maintain a database of leads, inquiries, follow-ups, and admissions.
• Work toward monthly admission and enrollment targets.

3. Offline Marketing & Local Partnerships

• Build relationships with schools, parents, residential communities, and local organizations.
• Organize promotional activities, educational workshops, and community events.
• Plan pamphlet distribution, local promotions, banners, and other relevant campaigns.
• Identify potential partnerships that can generate student admissions.

4. Brand Building

• Communicate Learning Lift Academy's activity-based learning approach effectively.
• Develop campaigns that highlight practical learning, student development, and academic improvement.
• Maintain consistent branding across all marketing channels.
• Collect parent feedback, testimonials, and student success stories with appropriate permission.

5. Reporting & Team Management

• Prepare weekly and monthly marketing performance reports.
• Monitor lead generation, admission conversion rates, campaign expenses, and results.
• Coordinate with the academy's management and teaching team.
• Manage marketing staff, agencies, vendors, and promotional budgets when required.

Years of experience - 3-4 years but worked in educational institutions only

Budget - 25k per month

Location - Udaipur