AVP - Media & Maketing

Jaipuria Institute of Management; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

An education institute in New Delhi seeks an AVP – Media & Marketing to lead and execute marketing initiatives. Responsibilities include developing integrated marketing strategies, managing online and offline campaigns, and overseeing content and media relations. The ideal candidate should have extensive experience in education marketing, with a strong focus on digital platforms and brand management.

Qualifications

• 10–15 years of relevant experience in Education / Edu Tech.
• At least 5 - 7 years in a leadership marketing role.
• Strong understanding of digital platforms and marketing analytics.

Responsibilities

• Lead marketing and media initiatives for brand visibility.
• Develop integrated marketing strategy for admissions and placements.
• Manage digital and traditional marketing campaigns for institution.

Skills

Digital marketing

Brand management

Media planning

Campaign management

Content creation

Education

Postgraduate in Marketing or Mass Communication

Tools

Google Analytics

Meta Manager

Job description

Overview

AVP – Media & Marketing

Reports to: Director – School & VP – Admission & Placement

Department: Marketing and Media

Role Purpose:

To lead and execute marketing and media initiatives that enhance the brand visibility, positioning, and engagement of Seth M.R. Jaipuria Schools and Jaipuria Institute of Management at Pan Jaipuria level. The role involves planning, strategizing, and implementing marketing campaigns—both online and offline—aimed at increasing admissions, corporate connect, and brand equity in alignment with the organisational goals.

Responsibilities

• Strategic Marketing & Branding: Develop and implement an integrated marketing strategy for admissions, placements, academic programmes, events, and corporate outreach. Ensure consistent brand messaging across all platforms—print, digital, broadcast, and on-ground.
• Brand Campaigns: Design and roll out brand campaigns (e.g., Open House, Convocation, Faculty Development Programmes) for internal and external audiences.
• Brand Communication Strategy: Develop an unified Brand Communication Strategy that ensures consistent tone, messaging, and visual identity across multiple platforms.
• Digital Campaigns: Lead digital campaigns across platforms (Google, Meta, LinkedIn, etc.) to generate quality leads and improve digital visibility and digital creatives.
• Website & Analytics: Regularly update and audit the website for user experience, accuracy, SEO performance, and analytics.
• Content & Social: Oversee the content calendar and storytelling for Facebook, Instagram, LinkedIn, Twitter, and YouTube. Curate engaging narratives showcasing student life, placements, faculty achievements, research, alumni, and campus events. Promote user-generated content, influencer engagement, and campus branding through strategic content initiatives.
• Media & PR: Manage print media buying, creative conceptualization, ad releases, and press communications for campaigns. Coordinate with agencies and internal stakeholders to ensure timely release of high-impact visuals and messaging. Oversee outdoor branding (hoardings, bus shelters, metro branding) aligned with campus-specific needs.
• Event & PR Management: Design media strategy and collaterals for flagship events: Convocations, Conferences, HR Summits, and Admission Drives. Build and manage media relationships for press releases, coverage, and institutional announcements. Ensure visibility of brand Jaipuria in top-tier media publications.
• Budgeting & Reporting: Prepare and manage the annual marketing budget in alignment with goals. Track ROI on campaigns using tools like Google Analytics, Meta Manager, and other CRM/Lead Management systems. Submit periodic reports on campaign performance, brand metrics, and student data. Collaborate with the senior leadership team to align them on Brand and Marketing agenda. Guide and coach a team of 5 to 7 Managers/Dy Managers and delegate tasks as per their potential.

Qualifications & Experience

• Postgraduate in Marketing, Mass Communication, or related field (MBA preferred).
• 10–15 years of relevant experience in Education / Edu Tech with at least 5 - 7 years in a leadership marketing role.
• Strong understanding of digital platforms, marketing analytics, media buying, and institutional branding.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Education

Industries

• Education Administration Programs
• Higher Education
• Education