Marketing Manager

Balajee Arun Educational Society; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Balajee Arun Educational Society in Hyderabad is seeking a Marketing Lead to drive brand strategy, demand generation, and communications across digital and traditional channels. You'll guide campaigns that promote academic programs, support student recruitment, and strengthen community engagement.

Role requires 4+ years in education marketing or related sector, with a proven track record in lead generation and campaign management. Strong collaboration with Admissions and events team is essential.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Public Relations, Journalism, or related field.
• 4+ years of progressive experience in marketing and communications, with focus on K-12/higher education or learning sectors.
• Lead generation experience driving measurable lead conversion and enrollment growth.

Responsibilities

• Lead the schools marketing, communications, and brand strategies to promote academic programs and boost recruitment and retention.
• Develop marketing plans, maintain visual/brand consistency, and position the school against competitors.
• Partner with Admissions to run campaigns, design prospectuses, and promote Open Days and tours.
• Manage digital channels: website, social media, Google/Social ads, newsletters, and promotional video/photo content.
• Write press releases, manage media relations, and keep current families engaged to boost retention.
• Plan, promote, and cover major school events, academic fairs, and sports competitions.
• Track ROI on ad campaigns, analyze website/social traffic, and manage the annual marketing budget.

Skills

Brand management

Digital marketing

Public relations

Event marketing

Analytics & budgeting

Content creation

Education

Bachelor's or Master's in Marketing/Communications

Job description

Role & responsibilities

To lead the schools marketing, communications, and brand strategies to promote academic programs, boost student recruitment and retention, manage public relations, and maintain a positive reputation across digital and traditional channels.

Brand & Strategy: Develop marketing plans, maintain visual/brand consistency, and position the school against competitors.

Student Recruitment: Partner with Admissions to run campaigns, design prospectuses, and promote Open Days and school tours.

Digital Marketing & Content: Manage the school website, social media, Google/Social ads, newsletters, and promotional video/photo content.

Public Relations & Communications: Write press releases, manage media relations, and keep current families engaged to boost retention.

Event Promotion: Plan, promote, and cover major school events, academic fairs, and sports competitions.

Budget & Analytics: Track ROI on ad campaigns, analyze website/social traffic, and manage the annual marketing budget.

Preferred candidate profile

Experience & Background

• Education: Bachelors or Master’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Work Experience: 4+ years of progressive experience in marketing and communications, with a proven track record in the K-12 education, higher education, or broader learning sector.
• Lead Generation: Strong demonstrated experience in running student recruitment/admissions campaigns that drive measurable lead conversion and enrollment growth.