Marketing Manager

Scholars Academy; New Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Scholar’s Academy in Delhi is seeking a proactive Marketing Manager to strengthen brand presence and drive student enquiries. You will lead marketing initiatives, coordinate campaigns, and collaborate with admissions and content teams to support growth.

Ideal candidates will have a Marketing degree and around 5 years in campaign management, with a preference for experience in education or edtech. On-site role with opportunities for professional growth.

Qualifications

• Bachelor’s degree in Marketing is required.
• Around 5 years of marketing or campaign management experience.
• Experience in education, coaching, or edtech is advantageous.

Responsibilities

• Develop and implement marketing strategies aligned with the academy’s objectives.
• Plan and execute digital and offline campaigns to promote courses and generate student enquiries.
• Coordinate SEO, social media, content marketing, paid advertising, and online brand promotion.
• Monitor lead generation, campaign performance, conversion rates, and marketing expenditure.
• Identify new opportunities to increase brand awareness and student admissions.
• Conduct competitor research and analyse market trends in education and coaching.
• Coordinate with admissions, counselling, content, design, and sales teams.
• Prepare regular marketing performance reports and recommend improvements.

Skills

Marketing

Campaign management

Strategic planning

Brand management

Communication

Education

Bachelor's degree in Marketing

Job description

Qualification: Bachelor’s degree in Marketing,

Experience: 5

Work Model: On-site

Job Description

About Scholar’s Academy

Scholar’s Academy is an education institute dedicated to helping students achieve their academic goals through structured learning and expert guidance. Our programmes include IIT-JEE, NEET, Foundation, and other academic courses.

We are looking for a proactive and strategic Marketing Manager to join our Delhi Head Office team. The ideal candidate will help strengthen our brand presence, improve student enquiry generation, manage marketing initiatives, and support the academy’s growth.

Job Responsibilities

Develop and implement marketing strategies aligned with the academy’s business objectives.

Plan and execute digital and offline marketing campaigns to promote courses and generate student enquiries.

Coordinate SEO, social media marketing, content marketing, paid advertising, and online brand promotion.

Monitor lead generation, campaign performance, conversion rates, and marketing expenditure.

Identify new opportunities to increase brand awareness and student admissions.

Conduct competitor research and analyse market trends in the education and coaching industry.

Coordinate with the admissions, counselling, content, design, and sales teams.

Plan promotional campaigns, educational events, and other marketing activities.

Prepare regular marketing performance reports and recommend improvements.

Ensure consistent brand communication across digital platforms and promotional materials.

Key Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.

Relevant experience in marketing or campaign management.

Experience in the education, coaching, or edtech industry will be an advantage.

Understanding of digital marketing, SEO, social media, lead generation, and paid campaigns.

Strong communication, analytical, planning, and coordination skills.

Ability to manage multiple campaigns and work towards measurable business goals.

What We Offer

• An opportunity to contribute to the growth of an established education brand.

Professional development and career growth opportunities.

A collaborative and supportive working environment.

The opportunity to lead marketing initiatives and contribute to student admissions.