Marketing Manager

Star Pipes & Fittings Pvt Ltd; Thrissur; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Star Pipes & Fittings Pvt Ltd seeks an experienced Marketing Manager to lead marketing initiatives, strengthen brand presence, and expand dealer networks. The role focuses on channel marketing, dealer schemes, and product marketing within the manufacturing/building materials space.

The ideal candidate has an MBA and 5–8 years in marketing, with strong analytics, leadership, and project management skills. Prior experience in pipes/building materials is preferred.

Qualifications

• MBA required with 5–8 years in marketing or channel marketing.
• Experience in dealer schemes, channel management, and brand building.
• Strong market research and competitive analysis skills.

Responsibilities

• Develop and implement marketing strategies to grow market share.
• Design dealer schemes, incentives, and promotional programs.
• Build and manage dealer networks and relationships.
• Enhance brand visibility through campaigns and digital marketing.
• Coordinate product launches, pricing inputs, and packaging.
• Collaborate with sales, production, and management teams.

Skills

Channel marketing

Dealer management

Brand management

Market research

MS Excel

Leadership

Strategic planning

Education

MBA

Job description

Company Description

Star Pipes & Fittings Pvt Ltd, an ISO-certified organisation with over 42 years of industry leadership, is trusted across South India for delivering reliable PVC, UPVC, CPVC, and HDPE piping solutions. With a strong commitment to quality, innovation and customer satisfaction, our brands Star Pipes & Fittings and Star Sanitaryware continue to set benchmarks in performance and durability.

Location: Kerala

About the Role

We are looking for an experienced and result-oriented Marketing Manager to lead our marketing initiatives, strengthen brand presence, develop dealer networks, and drive business growth. The ideal candidate should have strong expertise in channel marketing, dealer management, brand building, and product marketing, preferably within the manufacturing or building materials industry.

Key Resposibilities

• Marketing Strategy: Develop and implement effective marketing strategies to strengthen market presence and support business growth.
• Dealer Schemes & Promotions: Design and implement dealer schemes, incentives, promotional offers, and sales promotion activities.
• Dealer Management: Develop dealer networks, maintain strong dealer relationships, and improve dealer engagement and loyalty.
• Brand Building: Enhance brand visibility through advertising, promotional campaigns, digital marketing, and market activation activities.
• Product Management: Coordinate product launches, product positioning, pricing inputs, packaging, and product performance reviews.
• Market Coordination: Work closely with sales teams, regional managers, distributors, and dealers to ensure effective execution of marketing initiatives.
• Market Research: Analyse competitor activities, market trends, customer preferences, and emerging business opportunities.
• Sales Support: Collaborate with the sales team to improve product penetration, market share, and achievement of business targets.
• Marketing Budget: Plan and monitor marketing expenditure, campaign effectiveness, and return on marketing investment.
• Cross-functional Coordination: Coordinate with Sales, Production, Product Development, and Management teams to align marketing activities with business objectives.

Required Skills

• Strong communication, negotiation, and analytical skills.
• Expertise in dealer schemes, channel marketing, and brand management.
• Good understanding of market research and competitor analysis.
• Ability to manage multiple marketing initiatives and coordinate with regional sales teams.
• Proficiency in MS Excel, PowerPoint, and marketing analytics tools.
• Strong leadership, strategic planning, and execution capabilities.

Preferred Candidate Profile

An MBA-qualified marketing professional with 5 - 8 years of experience in marketing, with strong expertise in dealer and channel management, brand development, dealer schemes, product management, and sales coordination.

Candidates with experience in the manufacturing, pipes and fittings, building materials, plumbing, or FMCG industries will be preferred.