Marketing Manager - Retail

Elxer Communications; Raipur; On-site; INR 600,000 - 900,000; Full time

Job summary

Elxer Communications is seeking a Marketing Manager - Retail to develop integrated marketing strategies for ISP and Solar verticals. Located in Raipur, the role involves leading digital campaigns across platforms like Google Ads and social media, as well as executing local marketing efforts.

The ideal candidate should have strong experience in budget management and branding, with the ability to lead a team and collaborate across departments. Interested candidates can send their resume to [e-mail].

Qualifications

• Strong experience in digital marketing across multiple platforms.
• Ability to develop and execute integrated marketing strategies.
• Proven skills in budget management for marketing campaigns.

Responsibilities

• Develop integrated marketing strategies for ISP & Solar.
• Lead digital campaigns across various online platforms.
• Execute local campaigns and coordinate with internal teams.

Skills

Digital Marketing

Budget Management

Campaign Execution

Branding

CRM

Job description

Job Designation :- Marketing Manager - Retail
Job Location :- Raipur (CG)

Strategy & Planning

1. Develop integrated marketing strategies for both verticals (ISP & Solar)
2. Define buyer personas across residential, commercial, rural, and enterprise segments
3. Plan and manage budgets for brand and performance campaigns

Digital Marketing

1. Lead campaigns across Google Ads, Meta, LinkedIn, YouTube & SEO
2. Optimize cost metrics like CPL & CAC, and manage lead funnels
3. Build and execute content calendars for blogs, email, and social media

Offline & BTL

1. Execute local campaigns: events, hoardings, flyers, kiosks, etc.
2. Coordinate with vendors and internal teams for timely rollout
3. Support sales/ops with area-specific promotions and branding

Branding & Communication

1. Ensure consistent brand messaging and visual identity
2. Create brochures, videos, pitch decks, and sales material
3. Liaise with designers, agencies, and freelancers as needed

CRM & Customer Engagement

1. Run referral programs, loyalty drives, and feedback surveys
2. Improve experience via proactive communication and journey mapping
3. Sync marketing with customer support and installation teams

Team & Collaboration

1. Lead a team or manage external partners for execution
2. Collaborate with Sales, Product, and Tech on growth initiatives
3. Report monthly metrics and insights to leadership

Interested candidates can share their resume/CV on [e-mail]/ [phone]