Marketing Executive

NSDC; New Delhi; On-site; INR 350,000 - 550,000; Full time

Job summary

NSDC is seeking a Marketing Executive to spearhead campaigns that strengthen our brand and promote skills development initiatives. You will manage end-to-end marketing activities, from research to execution, across digital, print, and events, with a focus on measurable impact.

The role requires strategic thinking, strong communication, and the ability to travel for events and promotions. A marketing degree and hands-on experience with CRM and analytics are preferred.

Qualifications

• Proven experience as a Marketing Executive or in a similar role.
• Good understanding of market research techniques, data analysis, and statistical methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficiency in MS Office and marketing software, such as CRM platforms.
• Familiarity with social media and web analytics tools, such as WebTrends.
• Excellent communication and interpersonal skills.
• Strong organisational and time-management abilities.
• Creativity and commercial awareness.
• A graduate degree in Marketing, Business Administration, or any other relevant discipline.

Responsibilities

• Develop and implement effective, innovative, and result-oriented marketing strategies aligned with organisational objectives.
• Plan, execute, and oversee integrated advertising and communication campaigns across multiple platforms, including digital and social media, television, exhibitions, events, and other promotional channels.
• Conduct market research and analyse industry trends, consumer behaviour, brand awareness, and competitor activities to identify opportunities and inform marketing strategies.
• Design, initiate, and manage surveys and feedback mechanisms to assess customer needs, satisfaction levels, engagement, and overall brand perception.
• Develop compelling and audience-focused content and copy for marketing and communication materials, including brochures, press releases, website content, presentations, campaigns, and other collaterals.
• Build and maintain strong relationships with media vendors, publishers, advertising partners, and other external stakeholders to ensure seamless execution of promotional and communication activities.
• Monitor campaign performance using relevant KPIs and performance metrics, analyse outcomes, and prepare periodic reports with actionable insights and recommendations.
• Collaborate with senior management and relevant internal teams to develop marketing budgets, allocate resources effectively, and monitor marketing-related expenditures.
• Coordinate with internal and external stakeholders to ensure timely execution, consistency, and quality of marketing and communication initiatives.
• Identify emerging marketing trends, tools, platforms, and opportunities to enhance brand visibility, audience engagement, and campaign effectiveness.
• Be open to travelling as required for events, exhibitions, promotional activities, field engagements, and other organisational projects across locations.

Skills

Marketing experience

Market research

CRM platforms

MS Office

Social media analytics

Communication skills

Time management

Creativity

Commercial awareness

Education

Bachelor's degree in Marketing or related

Tools

CRM platforms

WebTrends

Job description

At the National Skill Development Corporation (NSDC), we are dedicated to empowering India's youth through comprehensive skill development. Established on July 31, 2008, as a not-for-profit public limited company under section 25 of the Companies Act, 1956 (now corresponding to section 8 of the Companies Act, 2013), we operate as a unique Public Private Partnership (PPP) model under the Ministry of Skill Development & Entrepreneurship (MSDE). Our collaborative structure, with 49% of the share capital held by the government and 51% by the private sector, enables us to be the principal architects of India's skill ecosystem.

We actively support enterprises, start-ups, and organizations by providing funding support, concessional loans, and other innovative financial products. Our mission is to enhance, support, and coordinate private sector initiatives in vocational training, ensuring that financial barriers do not hinder skill development. As the strategic implementation and knowledge partner of the Skill India Mission, we focus on creating efficient training initiatives that open up a world of opportunities in futuristic skills for the potential workforce.

Through strategic partnerships and innovative models, we aim to build a robust skill ecosystem that not only meets current industry demands but also anticipates future trends, empowering India's youth to contribute significantly to the nation’s growth and development.

Job Description

Summary

We are looking for a talented Marketing Executive who can undertake marketing projects for the benefit of our company. The candidate must be able to organise creative campaigns and promotional events that add value to our brand. Ideally, the candidate should have a passion for the “art” of marketing, an abundance of ideas for developing effective strategies, and a strong arsenal of techniques and methods to promote our products, services, and public image.

The goal is to reach out to the market, cultivate customer interest in our products and services, strengthen our reputation, and facilitate sustainable business growth.

Key Responsibilities

• Develop and implement effective, innovative, and result-oriented marketing strategies aligned with organisational objectives.
  
• Plan, execute, and oversee integrated advertising and communication campaigns across multiple platforms, including digital and social media, television, exhibitions, events, and other promotional channels.
  
• Conduct market research and analyse industry trends, consumer behaviour, brand awareness, and competitor activities to identify opportunities and inform marketing strategies.
  
• Design, initiate, and manage surveys and feedback mechanisms to assess customer needs, satisfaction levels, engagement, and overall brand perception.
  
• Develop compelling and audience-focused content and copy for marketing and communication materials, including brochures, press releases, website content, presentations, campaigns, and other collaterals.
  
• Build and maintain strong relationships with media vendors, publishers, advertising partners, and other external stakeholders to ensure seamless execution of promotional and communication activities.
  
• Monitor campaign performance using relevant KPIs and performance metrics, analyse outcomes, and prepare periodic reports with actionable insights and recommendations.
  
• Collaborate with senior management and relevant internal teams to develop marketing budgets, allocate resources effectively, and monitor marketing-related expenditures.
  
• Coordinate with internal and external stakeholders to ensure timely execution, consistency, and quality of marketing and communication initiatives.
  
• Identify emerging marketing trends, tools, platforms, and opportunities to enhance brand visibility, audience engagement, and campaign effectiveness.
  
• Be open to travelling as required for events, exhibitions, promotional activities, field engagements, and other organisational projects across locations.
  

Requirements

Requirements

• Proven experience as a Marketing Executive or in a similar role.
  
• Good understanding of market research techniques, data analysis, and statistical methods.
  
• Thorough knowledge of strategic planning principles and marketing best practices.
  
• Proficiency in MS Office and marketing software, such as CRM platforms .
  
• Familiarity with social media and web analytics tools, such as WebTrends .
  
• Excellent communication and interpersonal skills.
  
• Strong organisational and time-management abilities.
  
• Creativity and commercial awareness.
  
• A graduate degree in Marketing, Business Administration, or any other relevant discipline.