Marketing Head/Marketing Manager

Zydus Group; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Zydus Group in Mumbai, India is seeking an experienced Marketing Manager/Head to lead marketing for the Antibiotic & Injectable portfolio with Pan-India scope. The role focuses on driving sales, market share, and profitability across therapy areas.

The ideal candidate holds a science/pharmacy degree with MBA in Marketing or related PG Diploma, and has 12-18 years in Pharmaceutical Marketing/Brand Management, with strong experience in antibiotics/injectables.

Qualifications

• Graduate in Science/Pharmacy with MBA (Marketing) or PG Diploma in Marketing.
• 12–18 years of experience in Pharmaceutical Marketing / Brand Management.
• Strong experience in Antibiotics and/or Injectable products.
• Understanding of the Pharmaceutical Industry, therapy dynamics and customer needs.
• Excellent cross-functional collaboration and stakeholder management skills.

Responsibilities

• Develop and execute strategic marketing plans to drive sales, market share and profitability across the Antibiotic & Injectable portfolio.
• Lead brand strategy, portfolio management and lifecycle planning across the assigned therapy areas.
• Develop impactful promotional strategies and communication platforms to strengthen brand positioning and drive prescription growth.
• Lead new product launches, line extensions and lifecycle management initiatives to expand the portfolio.
• Drive KOL engagement and customer-centric strategies to build strong scientific and professional relationships.
• Generate and utilize market intelligence, competitor insights and therapy-area trends for effective strategic decision-making.
• Optimize promotional investments and ensure maximum ROI on marketing spends.
• Lead periodic brand reviews covering primary/secondary sales, market share, ORG/CMARC data, profitability and business performance.
• Partner closely with Sales, Medical, Regulatory, Finance, Market Research, Commercial, Training and other cross-functional teams for effective strategy implementation.
• Ensure timely development and deployment of promotional inputs, brand communication and field-force initiatives.
• Conduct regular field working and customer interactions to understand market dynamics and translate insights into actionable strategies.
• Coach and develop the marketing team to build a high-performance and future-ready talent pipeline.

Skills

Brand strategy

Portfolio management

New product launches

KOL engagement

Market intelligence

Cross-functional collaboration

Leadership

Communication

Education

Graduate in Science/Pharmacy

MBA (Marketing) / PG Diploma in Marketing

Job description

We are looking for an experienced Marketing Manager / Marketing Head to lead the marketing function for our Antibiotic & Injectable portfolio with a Pan-India business mandate.

Qualification:

Graduate in Science/Pharmacy with MBA (Marketing) / PG Diploma in Marketing

Key Responsibilities

• Develop and execute strategic marketing plans to drive sales, market share and profitability across the Antibiotic & Injectable portfolio.
• Lead brand strategy, portfolio management and lifecycle planning across the assigned therapy areas.
• Develop impactful promotional strategies and communication platforms to strengthen brand positioning and drive prescription growth.
• Lead new product launches, line extensions and lifecycle management initiatives to expand the portfolio.
• Drive KOL engagement and customer-centric strategies to build strong scientific and professional relationships.
• Generate and utilize market intelligence, competitor insights and therapy-area trends for effective strategic decision-making.
• Optimize promotional investments and ensure maximum ROI on marketing spends.
• Lead periodic brand reviews covering primary/secondary sales, market share, ORG/CMARC data, profitability and business performance.
• Partner closely with Sales, Medical, Regulatory, Finance, Market Research, Commercial, Training and other cross-functional teams for effective strategy implementation.
• Ensure timely development and deployment of promotional inputs, brand communication and field-force initiatives.
• Conduct regular field working and customer interactions to understand market dynamics and translate insights into actionable strategies.
• Coach and develop the marketing team to build a high-performance and future-ready talent pipeline.

What We’re Looking For

• 12–18 years of experience in Pharmaceutical Marketing / Brand Management
• Strong experience in Antibiotics and/or Injectable products preferred
• Strong understanding of the Pharmaceutical Industry, therapy dynamics and customer needs
• Proven expertise in brand strategy, portfolio management and new product launches
• Strong commercial acumen with an understanding of sales, market share and profitability
• Experience in working with KOLs, medical teams and field sales teams
• Strong analytical, strategic thinking and decision-making capabilities
• Excellent cross-functional collaboration and stakeholder management skills
• Strong leadership, communication and people-development skills
• Understanding of ethical pharmaceutical marketing practices