Marketing Manager

CMR Developers Pvt Ltd; Kannur; Híbrido; INR 600.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Flexible work-from-home

Descripción de la vacante

CMR Developers Pvt Ltd, a Kerala-based residential real estate developer, is seeking a Marketing Manager for a full-time hybrid role in Taliparabba. The candidate will lead marketing campaigns, generate qualified leads, and boost brand presence across Kerala and NRIs.

Responsibilities include strategy development, budget oversight, content creation, and cross-team collaboration to position villa projects effectively.

Formación

• Candidates should possess strong marketing strategy and planning skills.
• Digital marketing skills such as social media management, performance marketing, SEO/SEM, and analytics.
• Content development and communication, including copywriting and storytelling.
• Experience with offline marketing channels, events, collateral, and local partnerships.
• Analytical and research skills to interpret market data and KPIs.
• Strong stakeholder management to collaborate across teams and vendors.
• Bachelor’s degree in Marketing/Business/Communications or related field is preferred, with real estate exposure a plus.
• Proficiency with marketing tools and platforms and ability to work independently in a hybrid environment.

Responsabilidades

• Plan and execute marketing campaigns to promote villa projects.
• Drive qualified leads and strengthen brand visibility across Kerala and NRIs.
• Develop marketing strategies and manage digital and offline campaigns.
• Coordinate with sales teams, agencies, and vendors; oversee content for social media, websites, and materials.
• Monitor market research and campaign performance; manage budgets and prepare leadership reports.
• Collaborate with project, design, and customer experience teams to ensure consistent messaging.

Conocimientos

Marketing strategy

Digital marketing

Content development

Offline marketing

Analytics

Stakeholder management

Educación

Bachelor’s degree in Marketing/Business/Communications

Herramientas

CRM systems

Social media dashboards

Email marketing tools

Descripción del empleo

Company Description

CMR Developers Pvt Ltd is a Kerala-based residential real estate developer focused on creating modern, sustainable villa communities. With over 600 luxury villas delivered, the company combines architectural quality, premium amenities, and affordability for families and investors. CMR Developers offers turnkey 3BHK and 4BHK villas in strategically chosen, fast-growing locations across Kerala, ensuring easy access to transport, education, healthcare, and shopping. Its projects feature extensive lifestyle amenities and end-to-end support, including financing assistance and on-time delivery. The company is committed to building long-term trust and value for local buyers and NRIs.

Role Description

The Marketing Manager role is a full-time, hybrid position based in Taliparabba, with flexibility for some work-from-home. The Marketing Manager will plan and execute marketing campaigns to promote villa projects, drive qualified leads, and strengthen brand visibility across Kerala and NRI markets. Daily responsibilities include developing marketing strategies, managing digital and offline campaigns, coordinating with sales teams, agencies, and vendors, and overseeing content creation for social media, websites, and promotional materials. The role also involves conducting market research, monitoring competitor activity, analyzing campaign performance, managing budgets, and preparing regular reports for leadership. The Marketing Manager will collaborate closely with project, design, and customer experience teams to ensure consistent messaging and effective positioning of CMR Developers’ offerings.

Qualifications

• Candidates should possess strong marketing strategy and planning skills, including campaign design, brand positioning, and go-to-market execution.
• Candidates should possess digital marketing skills such as social media management, performance marketing, SEO/SEM, and marketing analytics.
• Candidates should possess skills in content development and communication, including copywriting, storytelling, and presentation skills.
• Candidates should possess experience with offline marketing channels, including events, printed collateral, outdoor advertising, and local partnerships.
• Candidates should possess analytical and research skills to interpret market data, track KPIs, and optimize campaigns based on performance.
• Candidates should possess strong stakeholder management skills, with the ability to collaborate with sales, project teams, creative agencies, and external vendors.
• Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field are preferred, along with prior experience in real estate or housing projects.
• Candidates should possess proficiency with marketing tools and platforms (e.g., CRM systems, social media dashboards, email marketing tools) and demonstrate the ability to work independently in a hybrid environment.