Marketing Manager

PVR Limited; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

PVR Limited is seeking a senior regional marketing leader to oversee all marketing functions for its cinema network in the assigned region. You will lead planning, promotions, events, and partnerships to drive footfalls and brand visibility while managing a cross-functional team.

Responsibilities include creating annual marketing calendars, executing cinema launches, coordinating with studios for campaigns, and ensuring ROI on all initiatives.

Qualifications

• Excellent communication, negotiation, and presentation skills.
• Knowledgeable on principles, practices and tools of marketing.
• Experience in analysing data.
• Proficient computer skills.
• Budget and cost analysis experience.
• Knowledge of new media platforms along with traditional media.
• Experience of running large scale projects with cross functional teams.
• Able to excel in high-pressure situations.
• Excellent organizational and leadership skills.

Responsibilities

• Manage the overall marketing function of the region assigned with reporting to GM Marketing.
• Handle all marketing communication requirements of cinemas in the region.
• Plan & execute marketing strategies to achieve short and long-term company goals.
• Create and implement an annual regional marketing calendar (AOP).
• Plan & execute new and renovated cinema launches.
• Suggest innovative promotions to drive customer engagement & brand visibility.
• Drive film promotions with studios to increase footfalls.
• Promote formats regionally and track admissions to optimize performance.
• Plan brand properties and film festivals to enhance customer experience and admissions.
• Track ROI of promotions and properties and adjust strategy as needed.
• Coordinate with regional and corporate teams to exchange ideas.
• LAM: optimize pricing promotions for underperforming cinemas and secure mall visibility.
• Manage events from theatre launches to premieres and screenings.
• Ensure effective cinema branding in line with corporate guidelines.
• Oversee print materials and publications production.
• Enhance customer experience with premium cinema offerings.
• Launch and promote F&B offerings and benchmark menu look and collateral.
• Bring in alliances with TV/Print/OOH/Radio for brand visibility and cross-promotions.
• Manage team activities and ensure policy compliance.
• Provide market insights and weekly/monthly MIS to management.

Skills

Communication skills

Negotiation

Presentation skills

Marketing principles

Data analysis

Computer literacy

Budget/cost analysis

New media awareness

Project management

Job description

Responsibilities

• 1. Manage the overall marketing function of the region assigned with reporting to GM Marketing.
• 2. Handling all marketing communication requirements of cinemas in the region.
• 1. Planning & Execution of marketing strategies to achieve short and long-term company goals.
• Marketing calendar & promotion Management:

• I. Creating and implementing an annual marketing calendar for the region (AOP)
• II. Plan & execute new and renovated cinema launches
• III. Suggest innovative promotions to drive customer engagement & brand visibility
• IV. Film Promotions: Driving in Experiential and Innovative Marketing Campaign with the support of the studios to get incremental footfalls
• V. Special Format Promotions- Periodic promotions of the formats in the region and track the admission numbers and take correct course of action for increasing the admits in the formats
• VI. Brand Properties & Film Festivals: Plan periodic curated promotions to give patrons a unique movie watching experience and increase admits
• VII. Track performance numbers for every promotion & brand properties in the region and take measures to ensure good ROI
• VIII. Have conversations with the Zonal Heads and Cinema Managers to understand the challenges faced at the cinema level and provide effective marketing strategies and solutions to overcome them.
• IX. Coordinate with marketing teams of other regions as well as corporate office to discuss ideas and initiatives that can help improve the overall performance of the brand.
• I. LAM (Local Area Marketing): USPs & Price promotions of low performing cinemas with the objective to improve its performance. Maintain good relations with mall management to obtain highly visible spaces for PVR brand communication
• II. Event Management: Handling all events from start to finish (theatre launches, movie premieres, Advance Screenings, trailer launches, audio launches etc.)

Cinema Branding

• I. Ensure effective & update cinema branding in accordance with guidelines shared by corporate
• II. Ensuring the design quality and production of print materials and publications
• III. Enhance Customer Experience at cinemas – offer premium experience beyond movies

F&B Marketing:

• I. Effective new launch promotion of F&B offerings
• II. Review look & feel of Candy bar menu & collateral display and take required actions
• III. New & Innovative ideas to enhance the overall F&B offering and its communication to the guests
• IV. Take proactive marketing actions to meet the Targets

Alliances & Partnerships: Increase brand salience through building effective partnerships with TV Channels, Print, OOH and Radio for brand visibility and cross promotions.

• I. Developing and implementing business plans to improve cost-efficiency of the department
• II. Overseeing bills and ensuring marketing spends are justified.
• IV. Implement processes to improve efficiencies & cost control
• I. Maintaining positive and trust-based relations with production houses, distributors and other business partners.
• II. Liaison with the programming team to bring in alternate content and a library for brand properties & film festivals
• III. Desired & timely support to other depts. – ability to manage multiple projects at a time

Team Management

• I. Supervising the duties being executed by the team on timely basis
• II. Assessing, managing, and resolving problematic developments and situations.
• III. Supervising, guiding, and delegating executives in their duties.
• IV. Ensuring company policies and legal guidelines are clearly communicated.

MIS

• I. Reporting to the management, providing market insights and strategic inputs
• II. Weekly and Monthly MIS
• III. Consumer Research, Insight and Competition mapping

Job Competence (Skills):

• 1. Excellent communication, negotiation, and presentation skills.
• 2. Knowledgeable on principles, practices and tools of marketing
• 3. Experience in analysing data
• 4. Proficient computer skills
• 5. Budget and cost analysis experience
• 6. Knowledge of new media platforms along with traditional media
• 7. Experience of running large scale projects with cross functional teams
• 8. Able to excel in high-pressure situations.
• 9. Excellent organizational and leadership skills