Marketing Manager

Illusion Dental Laboratory; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Illusion Dental Laboratory in Mumbai seeks a Marketing Manager to lead branding, digital campaigns, and growth initiatives across online and offline channels.

The role requires strong expertise in brand management, content strategy, campaign execution, and marketing analytics, with collaboration with sales and product teams.

You will drive lead generation, manage budgets, and measure performance using KPIs.

Qualifications

• MBA in Marketing or a relevant qualification preferred.
• 710 years of experience in marketing, with proven expertise in managing integrated marketing activities.
• Experience in healthcare, dental, medical devices, healthcare technology, or B2B marketing will be preferred.
• Strong understanding of digital marketing, SEO/SEM, social media, content marketing, and lead generation.
• Experience in brand management, campaign planning, and marketing analytics.
• Excellent communication, presentation, project management, and stakeholder management skills.
• Ability to manage multiple projects, lead teams, and work in a fast-paced business environment.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Strengthen brand positioning and ensure consistent brand communication across all platforms.
• Plan and execute integrated marketing campaigns to increase brand awareness and market reach.
• Oversee digital marketing activities including SEO, SEM, social media, email marketing, and paid campaigns.
• Develop strategies to generate qualified leads and improve marketing ROI.
• Coordinate with sales to improve lead quality and customer acquisition.
• Drive content marketing strategies, including website content, blogs, brochures, case studies, presentations, and promotional materials.
• Coordinate with internal teams, designers, agencies, and content creators to develop engaging marketing assets.
• Ensure consistent brand messaging across digital and offline communication channels.
• Plan and execute exhibitions, trade shows, conferences, product launches, and events.
• Manage marketing collateral, promotional activities, and brand visibility initiatives.
• Coordinate with external agencies, vendors, and event partners for timely execution.
• Lead and coordinate the marketing team to ensure effective planning and execution.
• Work with sales, product, and senior management to align marketing with business goals.
• Manage marketing budgets, vendor relationships, and agency partnerships.
• Track team performance and ensure timely delivery of projects.
• Define marketing KPIs and prepare performance reports.
• Analyse campaign performance, lead generation, conversion rates, and ROI.
• Recommend data-driven improvements to optimise outcomes.

Skills

Brand management

Digital marketing

Lead generation

Marketing analytics

Campaign execution

Strategic planning

Education

MBA in Marketing

Job description

Role & responsibilities

About the Role

We are looking for a dynamic, strategic, and result-oriented Marketing Manager to lead our marketing initiatives, strengthen brand positioning, drive lead generation, and support business growth across digital and offline channels. The ideal candidate should have strong expertise in brand management, digital marketing, content strategy, campaign execution, and marketing analytics, along with the ability to work closely with sales and business teams.

Key Responsibilities

1. Marketing Strategy & Brand Management

• Develop and implement marketing strategies aligned with business objectives.
• Strengthen brand positioning and ensure consistent brand communication across all platforms.
• Plan and execute integrated marketing campaigns to increase brand awareness and market reach.
• Identify market trends, competitor activities, and new business opportunities.

2. Digital Marketing & Lead Generation

• Oversee digital marketing activities, including SEO, SEM, social media, email marketing, and paid campaigns.
• Develop strategies to generate qualified leads and improve marketing ROI.
• Monitor website performance, campaign effectiveness, and digital engagement metrics.
• Collaborate with the sales team to improve lead quality, conversion rates, and customer acquisition.

3. Content & Communication

• Drive content marketing strategies, including website content, blogs, brochures, case studies, presentations, and promotional materials.
• Coordinate with internal teams, designers, agencies, and content creators to develop engaging marketing assets.
• Ensure consistent brand messaging across digital and offline communication channels.

4. Offline Marketing & Events

• Plan and execute exhibitions, trade shows, conferences, product launches, and industry events.
• Manage marketing collateral, promotional activities, and brand visibility initiatives.
• Coordinate with external agencies, vendors, and event partners to ensure timely execution.

5. Team & Stakeholder Management

• Lead and coordinate the marketing team to ensure effective planning and execution.
• Work closely with sales, product, and senior management teams to align marketing initiatives with business goals.
• Manage marketing budgets, vendor relationships, and agency partnerships.
• Track team performance and ensure timely delivery of marketing projects.

6. Analytics & Performance Monitoring

• Define marketing KPIs and prepare regular performance reports.
• Analyse campaign performance, lead generation, conversion rates, and return on marketing investment.
• Recommend data-driven improvements to optimise marketing effectiveness and business outcomes.

Required Skills & Qualifications

• MBA in Marketing or a relevant qualification preferred.
• 710 years of experience in marketing, with proven expertise in managing integrated marketing activities.
• Experience in healthcare, dental, medical devices, healthcare technology, or B2B marketing will be preferred.
• Strong understanding of digital marketing, SEO/SEM, social media, content marketing, and lead generation.
• Experience in brand management, campaign planning, and marketing analytics.
• Excellent communication, presentation, project management, and stakeholder management skills.
• Ability to manage multiple projects, lead teams, and work in a fast-paced business environment.

Key Performance Indicators (KPIs)

• Qualified leads generated and lead-to-conversion ratio.
• Brand awareness, digital reach, and audience engagement.
• Website traffic and organic search performance.
• Marketing campaign ROI and budget utilisation.
• Timely execution of campaigns, events, and product launches.
• Marketing contribution to sales growth and business development.