Marketing Executive

Drlogy; New Delhi; On-site; INR 300,000 - 500,000; Full time

Job summary

Drlogy in New Delhi is looking for a Dynamic Marketing Executive to drive healthcare marketing initiatives. Your role involves executing campaigns, conducting market research, and enhancing hospital visibility.

The ideal candidate will be skilled in digital marketing, customer engagement, and building relationships with referral doctors. Join us in supporting organizational growth and improving patient acquisition strategies.

Qualifications

• Skilled in executing healthcare marketing campaigns.
• Proficient in conducting market research and competitor analysis.
• Experienced in coordinating digital and offline marketing initiatives.

Responsibilities

• Execute healthcare marketing campaigns effectively.
• Conduct regular market research and competitor analysis.
• Support brand awareness and patient engagement programs.
• Build relationships with referral doctors and corporate clients.

Skills

Digital marketing

Market research

Brand promotion

Customer engagement

Healthcare marketing

Job description

Dynamic Marketing Executive responsible for executing marketing campaigns, promoting healthcare services, and supporting business development initiatives within hospital environments. Skilled in brand promotion, digital marketing, customer engagement, and market research. Experienced in enhancing hospital visibility, driving patient acquisition, and supporting organizational growth.

• Execute healthcare marketing campaigns and promotional activities effectively.
• Conduct market research and competitor analysis regularly.
• Coordinate digital and offline marketing initiatives efficiently.
• Support brand awareness and patient engagement programs.
• Organize healthcare camps, events, and promotional activities.
• Build relationships with referral doctors and corporate clients.
• Prepare marketing reports and campaign performance summaries accurately.
• Coordinate with departments for marketing support requirements.
• Monitor marketing KPIs and operational performance metrics.
• Assist in content creation and social media promotions.
• Ensure consistency in hospital branding and communication materials.
• Handle vendor and agency coordination for marketing activities.
• Support lead generation and business growth initiatives.
• Maintain marketing records and campaign documentation accurately.
• Contribute to continuous improvement in marketing strategies.