Marketing Manager

Becton Dickinson; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Becton Dickinson in India is seeking a Marketing Manager to lead comprehensive marketing strategies for assigned product lines. You will conduct market research, segment customers, and collaborate with sales to build tools and programs that drive growth.

The role requires 4–6 years in marketing within healthcare/medical devices, strong analytical and leadership skills, and willingness to travel domestically and internationally. This is a full-time on-site position in Haryana/Gurugram area.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 4–6 years of progressive marketing experience in medical devices/healthcare.
• Proven track record of developing and executing marketing strategies that drive growth.
• Strong understanding of the Indian healthcare market, regulatory landscape, channels, and customers.
• Excellent analytical skills to interpret data and identify trends.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated leadership with team development experience.
• Proficiency in marketing automation tools, CRM systems, and MS Office.
• Willingness to travel domestically and internationally.

Responsibilities

• Develop and implement comprehensive marketing strategies for assigned product lines.
• Conduct market research, competitive analysis, and customer segmentation.
• Manage full product lifecycle including launches, promotions, and discontinuations.
• Collaborate with sales to develop sales tools, training, and promotions.
• Monitor market trends, sales data, and campaign performance to optimize efforts.
• Develop and manage the marketing budget for assigned portfolios.
• Build relationships with key opinion leaders, customers, and industry groups.
• Ensure all activities comply with regulatory requirements and company policies.
• Lead and mentor marketing professionals (if applicable).
• Prepare and present regular marketing performance reports to senior management.

Skills

Analytical skills

Communication skills

Leadership

Presentation skills

Interpersonal skills

Travel willingness

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

CRM systems

Marketing automation tools

MS Office Suite

Job description

Role & responsibilities

Job Summary**

Job Responsibilities**

• Develop and implement comprehensive marketing strategies and campaigns for assigned product lines, aligning with global and regional business objectives.
• Conduct thorough market research, competitive analysis, and customer segmentation to identify market opportunities and unmet needs.
• Manage the full product lifecycle, including product launch, promotion, and discontinuation, ensuring optimal market performance.
• Collaborate with sales teams to develop effective sales tools, training materials, and promotional programs.
• Monitor and analyze market trends, sales data, and campaign performance to optimize marketing efforts and inform future strategies.
• Develop and manage the marketing budget for assigned portfolios, ensuring efficient resource allocation.
• Build and maintain strong relationships with key opinion leaders, customers, and industry associations.
• Ensure all marketing activities comply with relevant regulatory requirements and company policies.
• Lead and mentor a team of marketing professionals (if applicable), fostering a culture of innovation and high performance.
• Prepare and present regular reports on marketing performance, market insights, and strategic recommendations to senior management.

Job Qualifications**

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 4-6 years of progressive experience in marketing, within the medical device, pharmaceutical, or healthcare industry preferably.
• Proven track record of developing and executing successful marketing strategies that have driven market share and revenue growth.
• Strong understanding of the Indian healthcare market, including regulatory landscape, distribution channels, and customer dynamics.
• Excellent analytical skills with the ability to interpret market data, identify trends, and make data-driven decisions.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated leadership abilities with experience in managing and developing teams.
• Proficiency in marketing automation tools, CRM systems, and Microsoft Office Suite.
• Ability to travel domestically and internationally as required.

Preferred candidate profile

Only Full Time MBA & medical devices experience candidates apply.