Marketing Manager

Align Technology, Inc.; India; On-site; INR 8,579,599 - 11,439,465; Full time

Job summary

Align Technology, Inc. is seeking a Marketing Manager to lead and execute marketing initiatives within the healthcare sector. This role requires 8–12+ years of marketing experience and focuses on driving demand generation, product adoption, and customer activation across various segments.

The successful candidate will define the marketing strategy, manage integrated campaigns, and work closely with sales and clinical teams to achieve growth goals, while fostering strong brand presence and market leadership.

Qualifications

• 8–12+ years of experience in marketing, preferably in B2B, healthcare, medical devices, or services.
• Experience in demand generation, product or solution marketing, and field enablement.
• Strong analytical, communication, and project management skills.

Responsibilities

• Own the marketing strategy and annual plan aligned with business priorities.
• Drive customer acquisition, activation, and retention.
• Support lifecycle management of products and solutions.
• Drive demand through integrated marketing programs.

Skills

Strategic planning

Demand generation

Product marketing

Project management

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, Life Sciences, or related field

MBA or advanced business degree

Job description

Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: APAC-India

Description

The Marketing Manager is responsible for driving business growth through strategic planning and execution of marketing initiatives across professional segments. This role focuses on demand generation, product and solution adoption, customer activation, and utilization growth, working in close partnership with Sales, Clinical/Education, Inside Sales, and other cross‑functional teams.

The role requires a strong balance of strategy, execution, commercial acumen, and on‑ground activation, with the ability to translate business objectives into scalable marketing programs.

Key Objectives

• Deliver annual operating plan (AOP) targets through effective marketing execution
• Drive customer acquisition, activation, and retention
• Increase adoption and utilization of products and solutions
• Improve conversion across the funnel—from leads to active, productive customers
• Build strong brand preference and market leadershi

Role expectations

Key Responsibilities

1. Strategy & Growth Planning

• Own the marketing strategy and annual plan aligned with business priorities
• Define segmentation, targeting, and activation models across customer groups
• Identify growth opportunities across products, workflows, and customer profiles
• Translate strategic priorities into clear execution plans and KPIs

2. Product, Portfolio & Solution Marketing

• Support lifecycle management of products and solutions including launches, upgrades, and positioning
• Develop clear value propositions and messaging tailored to different customer segments
• Partner with regional or global teams to localize strategies and offerings
• Monitor competitive landscape and develop counter‑strategies

3. Demand Generation & Customer Acquisition

• Drive demand through integrated marketing programs including events, digital campaigns, education, and partnerships
• Build and scale lead generation engines across multiple channels
• Improve lead quality and conversion through better profiling, messaging, and journeys
• Support inside sales and field teams with targeted campaigns and assets

4. Customer Activation & Utilization Growth

• Design programs to support successful onboarding and early customer activation
• Drive higher utilization and repeat usage through education, enablement, and practice development initiatives
• Address adoption barriers through training, workflows, and targeted interventions
• Support long‑term customer success and retention

5. Sales Enablement & Field Activation

• Develop sales enablement tools including pitch decks, playbooks, objection handling, and case stories
• Partner closely with sales teams to drive effective field execution
• Support demos, workshops, events, and local activations
• Align marketing programs with sales priorities and customer needs

6. Campaigns, Brand & Engagement

• Execute marketing campaigns to build awareness, preference, and engagement
• Manage events, launches, congresses, and educational programs
• Build peer‑to‑peer influence through testimonials, speakers, and advocacy
• Strengthen brand presence through localized and in‑market initiatives

7. Partnerships & Ecosystem Development

• Collaborate with external partners to extend reach and impact
• Enable partners with training, tools, and co‑marketing programs
• Build scalable models that support pipeline creation and customer engagement

  8. Analytics, Insights & Performance Management

  • Track performance across key metrics including acquisition, activation, utilization, and ROI
  • Use data and customer insights to refine programs and improve effectiveness
  • Share insights with stakeholders to support decision‑making and future planning

  Cross‑Functional Collaboration

  • Work closely with Sales, Clinical/Education, Inside Sales, Finance, and Operations
  • Operate effectively in a matrix organization, influencing without direct authority
  • Act as a connector across teams to ensure aligned execution

  What we’re looking for

  Qualifications & Experience

  Required

  • Bachelor’s degree in Marketing, Business, Life Sciences, or related field
  • 8–12+ years of experience in marketing, preferably in B2B, healthcare, medical devices, or services
  • Experience in demand generation, product or solution marketing, and field enablement
  • Strong analytical, communication, and project management skills

  Preferred

  • Experience working with professional customers or service providers
  • Exposure to utilization‑ or subscription‑driven business models
  • MBA or advanced business degree

  Success Profile

  • Strategic thinker with strong execution rigor
  • Customer‑centric and insight‑driven
  • Commercially minded with strong business judgment
  • Comfortable with ambiguity and fast‑changing environments
  • Collaborative, resilient, and impact‑oriented