Marketing Head

Kataliser; Lucknow; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Kataliser is seeking a Senior Marketing Leader in Lucknow to design and drive comprehensive marketing strategies and brand initiatives. The role requires steering large teams, shaping campaigns, and aligning efforts with business goals.

You will oversee branding, digital marketing, and market analytics, while guiding product launches and cross-functional campaigns. Experience in healthcare or related sectors is preferred.

Qualifications

• MBA in Marketing or PGDM preferred.
• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 10–15 years of marketing experience.
• Minimum 5 years in a leadership role managing a marketing team.
• Experience in strategic marketing, branding, digital marketing, and business development.
• Healthcare, Medical Devices, Pharmaceutical, or Manufacturing industries preferred.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Create annual marketing plans, budgets, and campaign calendars.
• Identify market opportunities, customer needs, and competitive trends.
• Establish marketing KPIs and monitor performance.
• Build and maintain a strong corporate and product brand image.
• Ensure consistency in brand messaging across all communication channels.
• Develop brand awareness and customer engagement initiatives.
• Lead SEO, SEM, social media, email marketing, and content marketing activities.
• Optimize digital campaigns to improve lead generation and customer acquisition.
• Monitor website performance and digital analytics.
• Conduct market research and competitor analysis.
• Support product launches and promotional campaigns.

Skills

Product launch

Team handling

Branding

Digital marketing

Education

MBA/PGDM Marketing

Bachelors in Marketing/Business Admin/Communications

Job description

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Create annual marketing plans, budgets, and campaign calendars.
• Identify market opportunities, customer needs, and competitive trends.
• Establish marketing KPIs and monitor performance.
• Build and maintain a strong corporate and product brand image.
• Ensure consistency in brand messaging across all communication channels.
• Develop brand awareness and customer engagement initiatives.
• Lead SEO, SEM, social media, email marketing, and content marketing activities.
• Optimize digital campaigns to improve lead generation and customer acquisition.
• Monitor website performance and digital analytics.
• Conduct market research and competitor analysis.
• Support product launches and promotional campaigns.

Qualifications & Experience

• MBA in Marketing / PGDM (Marketing) preferred.
• Bachelor & Degree in Marketing, Business Administration, Communications, or related field.
• 10–15 years of experience in marketing.
• Minimum 5 years in a leadership role managing a marketing team.
• Experience in strategic marketing, branding, digital marketing, and business development.
• Experience in Healthcare, Medical Devices, Pharmaceutical, or Manufacturing industries preferred.

Skills: product lunch,team handling,branding,digital marketing