Marketing Manager

EXC Managed Services; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

ElevenX Capital seeks a Marketing Manager to drive demand generation, ABM, and content-led growth across its higher education portfolio, collaborating with Sales, Partnerships, and portfolio teams to generate qualified pipeline and accelerate opportunities.

You will lead multi-channel campaigns, own SEO and digital visibility, manage HubSpot workflows, and create content for emails, landing pages, case studies, whitepapers, webinars, and social posts.

Qualifications

• 5–7 years of B2B marketing experience, preferably in Higher Education, EdTech, SaaS, or technology.
• Strong experience in demand generation, ABM, performance marketing, and pipeline creation.
• Hands-on expertise with HubSpot and marketing automation.
• Experience with SEO, GEO/AEO, content marketing, LinkedIn, paid search, and email campaigns.
• Strong writing, analytical, and campaign management skills.
• Experience marketing to higher education decision-makers is highly preferred.

Responsibilities

• Own multi-channel demand generation and ABM campaigns targeting higher education decision-makers.
• Generate and grow MQLs, SQLs, and qualified pipeline through LinkedIn, paid search, email, and content campaigns.
• Create campaign content including emails, landing pages, case studies, whitepapers, webinars, and social posts.
• Lead SEO, GEO/AEO, and digital visibility initiatives.
• Manage HubSpot workflows, lead scoring, segmentation, nurture campaigns, and reporting.
• Develop campaigns for client retention, upsell, cross-sell, and partner marketing.
• Track campaign ROI, conversions, pipeline contribution, and overall marketing performance.

Skills

Demand generation

ABM

Performance marketing

Pipeline creation

HubSpot

Marketing automation

SEO

GEO/AEO

Content marketing

LinkedIn

Paid search

Email campaigns

Writing

Analytical

Campaign management

Tools

HubSpot

Job description

Job Description:

ElevenX Capital is looking for a Marketing Manager to drive demand generation, ABM, digital marketing, and content-led growth across its higher education portfolio.

You will work closely with Sales, Partnerships, and portfolio teams to generate qualified pipeline, accelerate opportunities, and strengthen client engagement.

Key Responsibilities

• Own multi-channel demand generation and ABM campaigns targeting higher education decision-makers.
• Generate and grow MQLs, SQLs, and qualified pipeline through LinkedIn, paid search, email, and content campaigns.
• Create campaign content including emails, landing pages, case studies, whitepapers, webinars, and social posts.
• Lead SEO, GEO/AEO, and digital visibility initiatives.
• Manage HubSpot workflows, lead scoring, segmentation, nurture campaigns, and reporting.
• Develop campaigns for client retention, upsell, cross-sell, and partner marketing.
• Track campaign ROI, conversions, pipeline contribution, and overall marketing performance.

What We’re Looking For

• 5–7 years of B2B marketing experience, preferably in Higher Education, EdTech, SaaS, or technology.
• Strong experience in demand generation, ABM, performance marketing, and pipeline creation.
• Hands‑on expertise with HubSpot and marketing automation.
• Experience with SEO, GEO/AEO, content marketing, LinkedIn, paid search, and email campaigns.
• Strong writing, analytical, and campaign management skills.
• Experience marketing to higher education decision-makers is highly preferred.

Why ElevenX Capital?

Work across a growing portfolio of AI and technology businesses, take ownership of high-impact growth initiatives, and collaborate directly with portfolio and leadership teams.