Marketing Manager

Engridd Labs; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Engridd Labs in Bengaluru is seeking a senior marketing leader with 8-10 years of experience to shape growth strategies, oversee campaigns, and strengthen brand presence.

You will drive lead generation for Educational and Corporate segments, manage digital marketing, content, webinars, events, and collaborate with sales to improve pipeline and ROI.

The role emphasizes data-driven decision making and stakeholder management to expand Engridds visibility across targeted markets.

Qualifications

• 8-10 years of experience in Marketing, Growth Marketing, Brand Management, or Demand Generation
• Experience in Education, EdTech, BIM, Engineering Services, Construction Tech, or Consulting industries preferred
• Strong understanding of digital marketing and campaign execution
• Experience managing lead-generation and brand-building initiatives
• Strong communication, content, and stakeholder management skills
• Creative, execution-focused, and data-driven mindset

Responsibilities

• Develop and execute marketing strategies aligned to business growth goals
• Drive lead generation campaigns for Academic and Corporate verticals
• Manage digital marketing, social media, website, and brand communication
• Support admissions campaigns, institutional outreach, and corporate engagement initiatives
• Plan and execute webinars, workshops, events, and industry partnerships
• Work closely with sales teams to improve lead conversion and pipeline growth
• Create marketing collateral, presentations, case studies, and campaign content
• Track campaign performance, marketing metrics, and ROI
• Strengthen Engridds brand visibility across target markets and platforms

Skills

Marketing strategy

Lead generation

Digital marketing

Social media

Brand management

Campaign management

Content creation

Webinars/events

Sales alignment

Analytics/ROI

Stakeholder management

Job description

Role & responsibilities

• Develop and execute marketing strategies aligned to business growth goals
• Drive lead generation campaigns for Academic and Corporate verticals
• Manage digital marketing, social media, website, and brand communication
• Support admissions campaigns, institutional outreach, and corporate engagement initiatives
• Plan and execute webinars, workshops, events, and industry partnerships
• Work closely with sales teams to improve lead conversion and pipeline growth
• Create marketing collateral, presentations, case studies, and campaign content
• Track campaign performance, marketing metrics, and ROI
• Strengthen Engridds brand visibility across target markets and platforms

What Were Looking For

• 8-10 years of experience in Marketing, Growth Marketing, Brand Management, or Demand Generation
• Experience in Education, EdTech, BIM, Engineering Services, Construction Tech, or Consulting industries preferred
• Strong understanding of digital marketing and campaign execution
• Experience managing lead-generation and brand-building initiatives
• Strong communication, content, and stakeholder management skills
• Creative, execution-focused, and data-driven mindset