Marketing Manager

Zimyo; Gurugram District; On-site; INR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Competitive compensation

Cross-functional collaboration

Work on scalable SaaS products

Job summary

Zimyo is seeking an experienced Marketing Manager to lead strategic initiatives that strengthen brand visibility, generate qualified leads, and drive revenue growth for B2B SaaS HR Tech products. You will partner with sales, product, content, SEO, and design to execute measurable campaigns across channels.

The role requires strong experience in demand generation, inbound, and performance marketing, with hands-on use of analytics, HubSpot, CRM, and marketing automation to optimize ROI and

Qualifications

• Master's degree/MBA in Marketing, Business Administration, Communications, or related field.
• 5+ years in B2B marketing, preferably in HR Tech, SaaS, or technology companies.
• Strong demand generation, inbound, performance, and digital marketing strategies.
• Familiarity with HR industry trends and AI technologies.
• Hands-on experience with Google Analytics, HubSpot, CRM, SEO tools, and marketing automation.

Responsibilities

• Develop and execute marketing strategies and campaigns aligned with revenue objectives.
• Lead demand generation, inbound and performance marketing to drive qualified leads.
• Plan multi-channel campaigns across digital, search, social, email, and content.
• Develop lead nurturing campaigns in collaboration with sales.
• Drive marketing initiatives for AI, B2B SaaS, HR Tech, HRMS, Payroll, ATS, and employee engagement.
• Collaborate with content and SEO teams for SEO-driven content and assets.
• Develop go-to-market initiatives to communicate product value and differentiation.
• Monitor campaign and lead performance and optimize ROI.
• Manage marketing activities using Google Analytics, HubSpot, CRM, SEO tools, and automation.
• Work with sales to improve lead quality, conversion, and pipeline contribution.
• Conduct market and competitor research to identify opportunities and trends.
• Coordinate with internal teams and external partners for campaign execution.
• Stay updated on AI, SaaS, HR Tech, and digital marketing trends.

Skills

B2B SaaS Marketing

Demand generation

Inbound marketing

Performance marketing

Multi-channel campaigns

Analytics & ROI

Sales alignment

SEO/content

Lead nurturing

Campaign management

Team collaboration

Education

Master's degree/MBA in Marketing or related field

Tools

Google Analytics

HubSpot

CRM platforms

SEO tools

Marketing automation software

Job description

We are looking for an experienced Marketing Manager to lead and execute strategic marketing initiatives that strengthen brand visibility, generate qualified leads, support sales growth, and drive overall business objectives.

The ideal candidate should have strong experience in B2B marketing, SaaS, HR Tech, demand generation, inbound marketing, performance marketing, and multi-channel campaign management. The role requires a strategic and data-driven marketer who can work closely with sales, product, content, SEO, design, and other teams to deliver measurable marketing outcomes.

Key Responsibilities

• Develop and execute marketing strategies and campaigns aligned with business and revenue objectives
• Lead demand generation, inbound marketing, and performance marketing initiatives to drive qualified leads
• Plan and manage multi-channel marketing campaigns across digital, search, social media, email, content, and other relevant channels
• Develop and manage lead nurturing campaigns and workflows in collaboration with sales teams
• Drive marketing initiatives for AI, B2B SaaS, HR Tech, HRMS, Payroll, ATS, and employee engagement solutions
• Work closely with content and SEO teams to develop SEO-driven content, thought leadership, product marketing assets, and campaign content
• Develop and execute product marketing and go-to-market initiatives to effectively communicate product value and differentiation
• Monitor and analyze campaign, lead, website, and sales performance to measure ROI and identify opportunities for improvement
• Manage marketing activities using tools such as Google Analytics, HubSpot, CRM platforms, SEO tools, and marketing automation software
• Collaborate with sales to improve lead quality, conversion, pipeline contribution, and campaign effectiveness
• Conduct market and competitor research to identify new opportunities, audience insights, and emerging trends
• Coordinate with internal teams and external partners to ensure effective and timely campaign execution
• Stay updated on AI, SaaS, HR Tech, workforce technology, and evolving digital marketing trends

Qualifications

• Master's degree/MBA in Marketing, Business Administration, Communications, or a related field
• 5+ years of experience in B2B marketing, preferably in HR Tech [HRMS, Payroll, ATS, or employee engagement platforms], SaaS, or technology companies
• Strong understanding of demand generation, inbound marketing, performance marketing, and digital marketing strategies
• Familiarity with HR industry trends, workforce technology, employee experience solutions, and emerging AI technologies
• Hands‑on experience with Google Analytics, HubSpot, CRM platforms, SEO tools, and marketing automation software
• Excellent communication, copywriting, presentation, and storytelling skills
• Strong analytical mindset with the ability to interpret campaign, lead, pipeline, and sales data
• Proven experience managing multi‑channel campaigns and lead nurturing workflows
• Ability to collaborate effectively with sales, product, content, SEO, and design teams
• Strong project management skills with the ability to manage multiple priorities and deliver results in a fast‑paced, target‑driven environment

Key Skills

• B2B SaaS HR Tech Marketing
• Marketing Strategy Demand Generation
• Lead Generation Pipeline Management
• Go‑to‑Market (GTM) Product Marketing
• Performance Marketing – Google Ads, LinkedIn Ads Meta Ads
• SEO, SEM Content Marketing
• ABM, Lead Nurturing Marketing Automation
• CRM Marketing Operations
• Marketing Analytics, ROI Campaign Optimization
• Market Research Competitive Analysis
• Cross‑Functional Leadership Stakeholder Management

Good to Have

• Experience in HR Tech, SaaS, AI, or enterprise technology marketing
• Experience with ABM, account‑based campaigns, partner marketing, or event marketing
• Experience managing marketing budgets and measuring marketing ROI and pipeline contribution
• Certifications in Google Ads, HubSpot, Meta, or related digital marketing platforms will be an added advantage

Why Join Us

• Competitive compensation and performance‑based growth opportunities
• Opportunity to work on scalable SaaS products and modern technologies
• Build and execute impactful marketing strategies for products used by thousands of customers
• Opportunity to take end‑to‑end ownership of marketing initiatives and directly influence business growth.
• Gain hands‑on experience across B2B marketing, demand generation, product marketing, and go‑to‑market initiatives
• Work in a collaborative, cross‑functional environment alongside sales, product, content, and design teams
• Opportunity to make a measurable impact on brand visibility, lead generation, and business growth