Manager - MarCom

Beyond Key; Indore District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Beyond Key is seeking an experienced B2B Technology Marketing Manager to drive demand and lead generation for Data, BI, Analytics & AI services. The role requires hands-on execution of campaigns that produce high-quality MQLs and sales opportunities.

You will own end-to-end campaigns, build targeted messaging, and collaborate with Sales, Presales, and Data Practice to convert campaigns into qualified opportunities across global markets.

Qualifications

• 8–10+ years of B2B technology/IT services marketing experience.
• Proven lead generation and demand generation experience.
• Strong understanding of global B2B markets, especially North America and Europe.
• Hands-on experience with CRM, marketing automation, LinkedIn, email marketing and sales intelligence tools.
• Ability to translate technical offerings into business-value-driven campaigns and messaging.
• Strong communication, content creation, analytical and stakeholder-management skills.

Responsibilities

• Own end-to-end demand generation and lead generation across Email, LinkedIn, SEO, ABM, webinars, content and digital campaigns.
• Build targeted campaigns for Data, Power BI, Microsoft Fabric, Snowflake, Databricks, AI/ML and Analytics services.
• Identify ICPs, target accounts and decision-makers across global markets.
• Create compelling business-focused messaging and content from technical solutions.
• Work closely with Sales, Presales and Data Practice to convert campaigns into qualified opportunities.
• Manage lead nurturing, campaign optimization and marketing automation.
• Track MQLs, SQLs, conversion rates and pipeline contribution and continuously improve campaign performance.
• Research market trends, competitors and new opportunities to strengthen Beyond Key’s positioning.

Skills

CRM

Marketing automation

LinkedIn

Email marketing

Sales intelligence tools

Education

MBA/PGDM in Marketing

Tools

CRM systems

Job description

Job Description

We are a Microsoft Solution Partner and a Great Place to Work-certified company. "Happy Team Members, Happy Clients" is a principle we hold dear. We are an international IT consulting and software services firm committed to providing. Cutting-edge services and products that satisfy our clients' global needs. Our company was established in 2005, and since then we've expanded our team by including more than 350+ Talented skilled software professionals. Our clients come from the United States, Canada, Europe, Australia, the Middle East, and India, and we create and design IT solutions for them. If you need any more details, you can get them at https://www.beyondkey.com/.

Role Overview

Beyond Key is looking for an experienced B2B Technology Marketing Manager to drive demand generation and qualified lead generation for our Data, BI, Analytics & AI services. The ideal candidate should be hands-on, revenue-focused, and capable of independently executing campaigns that generate high-quality MQLs and sales opportunities.

Key Responsibilities

• Own end-to-end demand generation and lead generation across Email, LinkedIn, SEO, ABM, webinars, content and digital campaigns.
• Build targeted campaigns for Data, Power BI, Microsoft Fabric, Snowflake, Databricks, AI/ML and Analytics services.
• Identify ICPs, target accounts and decision-makers across global markets.
• Create compelling business-focused messaging and content from technical solutions.
• Work closely with Sales, Presales and Data Practice to convert campaigns into qualified opportunities.
• Manage lead nurturing, campaign optimization and marketing automation.
• Track MQLs, SQLs, conversion rates and pipeline contribution and continuously improve campaign performance.
• Research market trends, competitors and new opportunities to strengthen Beyond Key’s positioning.

What We’re Looking For

• 8 -10+ years of B2B technology/IT services marketing experience.
• Proven experience in lead generation and demand generation, preferably for Data/BI/Analytics services.
• Strong understanding of global B2B markets, especially North America and Europe.
• Hands-on experience with CRM, marketing automation, LinkedIn, email marketing and sales intelligence tools.
• Ability to understand technical offerings and convert them into business-value-driven campaigns and messaging.
• Strong communication, content creation, analytical and stakeholder-management skills.
• Most importantly, a results-oriented marketer who can independently generate quality leads and contribute to revenue growth.

Educational Qualification

MBA/PGDM in Marketing, Business Administration, Communications, or a related field preferred.

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