Marketing Manager

ElevenX Capital; Gurgaon; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ElevenX Capital in Gurgaon, India is seeking a Marketing Manager to drive demand generation, ABM, digital marketing, and content-led growth across its higher education portfolio.

You will collaborate with Sales, Partnerships, and portfolio teams to generate qualified pipeline, accelerate opportunities, and strengthen client engagement. 5–7 years of B2B marketing experience in Higher Ed, EdTech, SaaS, or technology is preferred.

Qualifications

• 5–7 years of B2B marketing experience, preferably in Higher Education, EdTech, SaaS, or technology.
• Strong experience in demand generation, ABM, performance marketing, and pipeline creation.
• Hands-on expertise with HubSpot and marketing automation.
• Experience with SEO, GEO/AEO, content marketing, LinkedIn, paid search, and email campaigns.
• Strong writing, analytical, and campaign management skills.
• Experience marketing to higher education decision-makers is highly preferred.

Responsibilities

• Own multi-channel demand generation and ABM campaigns targeting higher education decision-makers.
• Generate and grow MQLs, SQLs, and qualified pipeline through LinkedIn, paid search, email, and content campaigns.
• Create campaign content including emails, landing pages, case studies, whitepapers, webinars, and social posts.
• Lead SEO, GEO/AEO, and digital visibility initiatives.
• Manage HubSpot workflows, lead scoring, segmentation, nurture campaigns, and reporting.
• Develop campaigns for client retention, upsell, cross-sell, and partner marketing.
• Track campaign ROI, conversions, pipeline contribution, and overall marketing performance.

Skills

Demand generation

ABM

Content marketing

LinkedIn marketing

Performance marketing

Campaign management

Analytics

B2B marketing

Tools

HubSpot

Job description

Gurgaon Kty., India | Posted on 08/31/2026

ElevenX Capital is looking for a Marketing Manager todrive demand generation, ABM, digital marketing, and content-led growth acrossits higher education portfolio.

You will work closely with Sales, Partnerships, andportfolio teams to generate qualified pipeline, accelerate opportunities, andstrengthen client engagement.

Key Responsibilities

• Own multi-channel demand generation and ABMcampaigns targeting higher education decision-makers.
  
• Generate and grow MQLs, SQLs, and qualifiedpipeline through LinkedIn, paid search, email, and content campaigns.
  
• Create campaign content including emails, landingpages, case studies, whitepapers, webinars, and social posts.
  
• Lead SEO, GEO/AEO, and digital visibilityinitiatives.
  
• Manage HubSpot workflows, lead scoring,segmentation, nurture campaigns, and reporting.
  
• Develop campaigns for client retention, upsell,cross-sell, and partner marketing.
  
• Track campaign ROI, conversions, pipelinecontribution, and overall marketing performance.
  

What We’re Looking For

• 5–7 years of B2B marketing experience, preferablyin Higher Education, EdTech, SaaS, or technology.
  
• Strong experience in demand generation, ABM,performance marketing, and pipeline creation.
  
• Hands‑on expertise with HubSpot and marketingautomation.
  
• Experience with SEO, GEO/AEO, content marketing,LinkedIn, paid search, and email campaigns.
  
• Strong writing, analytical, and campaignmanagement skills.
  
• Experience marketing to higher educationdecision-makers is highly preferred.
  

Why ElevenX Capital?

Work across a growing portfolio of AI and technologybusinesses, take ownership of high-impact growth initiatives, and collaboratedirectly with portfolio and leadership teams.