Marketing Manager

Kody Technolab Limited; Gandhinagar; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Health insurance

Job summary

Kody Technolab Limited is seeking a Marketing Manager to own channel and distributor marketing, oversee external agencies, and coordinate cross-functional GTM efforts. You will work directly with the CMO to shape strategy and execute initiatives across marketing channels.

This is a hands-on role ideal for those seeking early ownership rather than managing large teams from day one, with growth path within the marketing function as the company scales.

Qualifications

• 5 to 7 years of B2B marketing experience in a product company (industrial, hardware, robotics, automation, medtech or capital equipment).
• Hands on experience building sales and marketing collateral for B2B sales cycles.
• Working knowledge of distributor/dealer channel mechanics.
• Experience managing external agencies, advertising and/or influencer marketing, including briefing budgets and deliverables.
• Strong written and verbal communication and ability to synthesize status across multiple workstreams.

Responsibilities

• Own distributor and channel marketing activities including partner kits, onboarding packs, territory launch plans, and co-marketing programs.
• Build and maintain sales/marketing collateral library (datasheets, brochures, decks, case studies, ROI tools).
• Manage advertising, PR, and influencer marketing agencies: briefing, budgets, timelines, and quality of deliverables.
• Lead PR agency coordination: media outreach, press releases, journalist/analyst engagement.
• Coordinate influencer campaigns end to end from briefing to performance tracking.
• Coordinate cross-functional efforts across Digital Marketing, Creative Studio, and channel initiatives to keep execution aligned to plan.
• Apply brand standards across partner, agency, and product materials.
• Support product launches, trade shows, events, and live demos.

Skills

B2B marketing

Collateral development

Agency management

Communication

Digital coordination

Vendor management

Education

MBA Marketing

Job description

We're looking for a Marketing Manager to own channel and distributor marketing, manage our external agency ecosystem, and coordinate execution across our marketing function. You'll work directly with the CMO, with high visibility into company wide GTM strategy and real room to grow as our marketing org scales.

This is a hands on execution role for someone who wants ownership early in their career, not a role for someone looking to manage a large team from day one.

Key Responsibilities:

• Own distributor and channel marketing: partner kits, onboarding packs, territory launch plans, and co-marketing programs
• Build and maintain our sales and marketing collateral library, including datasheets, brochures, decks, case studies, and ROI tools
• Manage our advertising, PR, and influencer marketing agencies, covering briefing, budgets, timelines, and quality of deliverables
• Lead PR agency coordination specifically: media outreach, press releases, and journalist/analyst engagement
• Coordinate influencer campaigns end to end, from agency briefing through performance tracking
• Act as the coordination point across Digital Marketing, Creative Studio, and channel initiatives, tracking status, flagging risks, and keeping execution aligned to plan
• Apply brand standards consistently across partner, agency, and product facing materials
• Support product launches, trade shows, events, and live demos

Required Skills & Qualifications:

(List must-have skills, technical expertise, certifications, etc.)

• 5 to 7 years of B2B marketing experience, ideally with a tangible product company (industrial, hardware, robotics, automation, medtech, or capital equipment)
• Hands on experience building sales and marketing collateral for B2B sales cycles
• Working knowledge of distributor/dealer channel mechanics
• Experience managing external agencies, advertising and/or influencer marketing, including briefing, budgets, and deliverable review
• Strong written and verbal communication and the ability to synthesize status across multiple workstreams

Preferred Skills (Nice to Have):

• PR agency management experience. This is a capability we're actively building, and candidates with direct experience here stand out
• Experience managing a digital marketing team
• International GTM or distributor exposure
• Background in robotics, automation, or tangible product company
• MBA or PGDM in Marketing

What You’ll Get

• Direct access to the CMO and visibility across the entire marketing function
• Ownership of channel marketing and the agency ecosystem at a growing NSE listed company
• Exposure to international GTM and C suite level marketing operations
• A clear growth path: strong performers will be considered for Senior Marketing Manager within 12 months

Educational Qualification:

MBA Marketing or equivalent experience in the marketing field.