Manager -Marketing

Lifebridge Group; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Lifebridge Group in Bengaluru seeks a capable Campaign Execution Lead to translate approved marketing strategies into timely, high-quality campaigns across channels. You will coordinate cross-functional teams, agencies and vendors, owning deliverables from brief to closure.

The role offers exposure to events, content creation, and local market activations, with close collaboration to Sales and Operations. We value strong project management, brand consistency, and proactive coordination across

Job description

To drive high-quality, timely and consistent execution of the Groups marketing initiatives across businesses, locations and channels.

Working closely with the GM Marketing, the role will translate approved marketing strategies and plans into effective execution. The incumbent will be the key execution interface between internal business teams, creative and content teams, agencies and vendors, taking ownership of marketing deliverables from brief to completion.

The role will provide significant exposure to different aspects of marketing and an opportunity to progressively build broader marketing capabilities under the guidance of the GM - Marketing.

Key Responsibilities

1. Campaign Execution

• Translate approved marketing plans into execution calendars, timelines and deliverables.
• Coordinate rollout of campaigns across relevant online and offline channels.
• Ensure timely and consistent execution across businesses and locations.
• Proactively follow up on dependencies and drive deliverables to closure.

2. Creative, Content & Marketing Collaterals

• Develop briefs and coordinate creation of marketing communication across channels.
• Manage brochures, presentations, advertisements, digital and social media creatives, videos, signage and other marketing collaterals.
• Coordinate website and social media content requirements.
• Ensure consistency of brand, messaging and quality across all communication.

3. Events, Activations & Local Marketing

• Execute launches, events, exhibitions, customer engagement programmes, local marketing initiatives and activations.
• Coordinate branding, communication, production, collateral, logistics and on-ground execution.
• Ensure high-quality and timely delivery across locations.

4. Agency & Vendor Management

• Manage day-to-day coordination with creative, content, PR, event, production and other marketing agencies/vendors.
• Provide clear briefs, timelines and deliverables and ensure timely closure.
• Coordinate quotations, production and deliverables within approved budgets.
• Monitor quality and performance of agencies and vendors.

5. Cross-functional Marketing Coordination

• Work closely with Sales, Operations and Business teams to understand and fulfil approved marketing requirements.
• Coordinate marketing initiatives across businesses and locations.
• Act as the central point for follow-up between internal stakeholders and external partners.
• Maintain execution calendars and trackers and keep the GM - Marketing updated on progress, delays and issues.

What Success Looks Like

Strong execution discipline; high-quality marketing output delivered on time; consistent brand communication; effective coordination across internal teams, agencies and vendors; adherence to approved budgets; and proactive ownership of deliverables from brief to closure.