Marketing Manager

Hinduja Leyland Finance Ltd.; Chennai; Vor Ort; INR 900.000 - 2.100.000; Vollzeit

Zusammenfassung

Hinduja Leyland Finance Ltd. is seeking an experienced marketing professional to lead offline branding, activations, and events while also driving digital marketing across all products.

You will collaborate with product teams, agencies, and branches to ensure cohesive branding and effective lead generation. The role requires 5–10 years in marketing within NBFC/BFSI or auto finance, with a strong track record in offline execution and performance-driven campaigns.

Qualifikationen

• Bachelor's/Master's in Business Administration or related field.
• 5–10 years marketing experience in NBFC/BFSI/Auto Finance preferred.
• Experience in performance marketing and lead generation welcomed.

Aufgaben

• Plan, coordinate, and execute integrated marketing across offline/digital channels with emphasis on offline branding, activations, and events.
• Coordinate with Product Teams to develop brochures, flyers, banners, digital creatives, and sales toolkits.
• Ensure timely deployment of branding activities across branches and partner locations with brand consistency.
• Coordinate with internal stakeholders and external agencies for offline and digital campaigns.
• Conceptualise and run WhatsApp campaigns to drive engagement and leads.
• Plan, manage, and optimise digital campaigns to generate leads for various segments.
• Monitor KPI performance, lead quality, and conversion efficiency.
• Oversee website content updates and landing page optimisations with agency partners.
• Improve Google ratings and online reputation through structured review initiatives.
• Ensure adherence to brand guidelines across all materials.

Kenntnisse

Offline branding

Activations

Event management

Marketing execution

Performance marketing

Lead generation

SEO principles

Content management

Vendor management

Agency management

Data-driven planning

Stakeholder management

Ausbildung

Bachelor's / Master's Degree in Business Administration

Tools

Google Analytics

Digital marketing tools

Jobbeschreibung

Job Profile

The candidate will be responsible for planning, coordinating, and executing integrated marketing initiatives across offline and digital channels, with a primary focus on offline branding, activations, events, and marketing support, while also driving digital marketing initiatives across all products and support functions.

Job Responsibilities

• Manage both online and offline marketing activities including branch-level promotions, dealer branding, events and activation campaigns.
• Coordinate with Product Teams for the development of marketing collaterals, including brochures, flyers, standees, banners, digital creatives, sales toolkits, and campaign materials.
• Manage end-to‑end execution of branding activities across branches and partner locations, ensuring timely deployment and brand consistency.
• Coordinate with internal stakeholders and external agencies/vendors for the execution of offline and digital marketing initiatives.
• Conceptualise, develop, and execute WhatsApp marketing campaigns to drive customer engagement and lead generation.
• Plan, manage, and optimise digital marketing campaigns across platforms to generate qualified leads for UCV, Two-Wheeler, and Three-Wheeler segments.
• Monitor campaign performance, track KPIs, and ensure lead quality and conversion efficiency.
• Oversee website content updates, landing page optimisation, and coordinate with agency partners for enhancements.
• Monitor and improve Google ratings and online reputation through structured review management initiatives.
• Ensure adherence to brand guidelines across all marketing communication materials.

Qualifications & Experience

• Bachelor's / Master's Degree in Business Administration or related field.
• 5-10 years of experience in marketing, preferably in NBFC / BFSI / Auto Finance sector.
• Experience in performance marketing and lead generation campaigns is preferred. Skill Requirements
• Strong understanding of offline branding, activations, event management, and marketing execution.
• Working knowledge of SEO principles and website content management along with the digital marketing
• Vendor and agency management capability.
• Data-driven approach to campaign planning and performance evaluation.
• Strong communication, coordination, and stakeholder management skills.
• Ability to manage multiple projects and campaigns simultaneously.