Senior Marketing Manager

Bgauss Auto; Pimpri-Chinchwad; Hybrid; INR 2,600,000 - 4,200,000; Full time

Job summary

Bgauss Auto in Pimpri-Chinchwad, India seeks a Senior Marketing Lead with 12–15 years of expertise across digital, ATL, and BTL marketing to drive brand growth and market expansion. You will plan campaigns, manage the team, and oversee agency partnerships to achieve business objectives.

The ideal candidate will have a postgraduate marketing degree, strong strategic and execution skills, and experience leading marketing teams, preferably from EV manufacturing OEMs.

Qualifications

• 12 to 15 years of marketing experience with digital, ATL, and BTL.
• Postgraduate degree in marketing.
• Proven experience leading and managing marketing teams.
• Strong strategic thinking, communication, analytical, and execution skills.
• Candidates from the electric scooter/electric two-wheeler manufacturing OEM industry will be preferred.

Responsibilities

• Develop and execute integrated marketing strategies across digital, ATL, and BTL channels.
• Drive brand awareness, customer engagement, lead generation, and market expansion.
• Plan and manage marketing campaigns, product launches, events, and dealer-level marketing activities.
• Lead the marketing team and manage agency partnerships, budgets, and campaign effectiveness.
• Collaborate with Sales, Product, and other stakeholders to achieve business objectives.

Skills

Digital marketing

ATL marketing

BTL marketing

Team leadership

Campaign planning

Budget management

Strategic thinking

Education

Postgraduate degree in marketing

Job description

Role & responsibilities

• Develop and execute integrated marketing strategies across digital, ATL, and BTL channels.
• Drive brand awareness, customer engagement, lead generation, and market expansion.
• Plan and manage marketing campaigns, product launches, events, and dealer-level marketing activities.
• Lead the marketing team and manage agency partnerships, budgets, and campaign effectiveness.
• Collaborate with Sales, Product, and other stakeholders to achieve business objectives.

Preferred candidate profile

• 12 to 15 years of relevant marketing experience, with strong expertise in digital, ATL, and BTL marketing.
• Postgraduate degree in marketing.
• Proven experience in leading and managing marketing teams.
• Strong strategic thinking, communication, analytical, and execution skills.
• Candidates from the electric scooter/electric two-wheeler manufacturing OEM industry will be preferred.