Marketing Manager - Brand & Campaigns

Accord Infosystems; Navi Mumbai; Vor Ort; INR 1.200.000 - 2.400.000; Vollzeit

Zusammenfassung

Accord Infosystems is seeking a Manager / Senior Manager Marketing in Navi Mumbai to drive end-to-end marketing campaigns for banking products, both digital and traditional. You will create compelling content, coordinate with agencies, and ensure campaigns deliver measurable business results.

The role requires a strong background in banking marketing, brand consistency, and data-driven optimization, with leadership experience to guide cross-functional teams.

Qualifikationen

• Minimum 5 years of total work experience.
• At least 3 years in the marketing department of a Bank or NBFC (Mandatory).
• Experience in digital and traditional marketing campaigns.
• Knowledge of brand management and marketing communications.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Good communication, analytical, and project management skills.

Aufgaben

• Campaign Management: Plan and execute campaigns through social media, digital platforms, advertisements, banners, and other channels to promote banking products and services.
• Content Strategy: Develop marketing content such as promotional messages, advertisements, social media posts, and customer communication.
• Agency Management: Coordinate with advertising and marketing agencies to execute campaigns according to the banks brand guidelines.
• Brand Management: Ensure the bank maintains a consistent brand image and communicates effectively across all channels.
• Performance Analysis: Track campaign performance, analyze results, and identify ways to improve marketing effectiveness.

Kenntnisse

Campaign management

Content strategy

Agency management

Brand management

Performance analysis

Ausbildung

Bachelor's degree in Marketing

Master's degree in Marketing or Business Administration

Jobbeschreibung

Position: Manager / Senior Manager Marketing

The candidate will be responsible for managing marketing campaigns across digital and traditional channels, creating marketing content, coordinating with advertising agencies, and checking whether campaigns are delivering the expected business results.

Key responsibilities :

• Campaign Management: Plan and execute marketing campaigns through social media, digital platforms, advertisements, banners, and other channels to promote banking products and services.
• Content Strategy: Develop marketing content such as promotional messages, advertisements, social media posts, and customer communication.
• Agency Management: Coordinate with advertising and marketing agencies to execute campaigns according to the banks brand guidelines.
• Brand Management: Ensure the bank maintains a consistent brand image and communicates effectively across all channels.
• Performance Analysis: Track campaign performance, analyze results, and identify ways to improve marketing effectiveness.

Mandatory requirements :

• Minimum 5 years of total work experience.
• At least 3 years of experience in the marketing department of a Bank or NBFC.(Mandatory)
• Experience in digital and traditional marketing campaigns.
• Knowledge of brand management and marketing communications.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Good communication, analytical, and project management skills.