Marketing Manager

Accord Infosystems; Navi Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Accord Infosystems in Navi Mumbai is seeking a Manager / Senior Manager Marketing to lead end-to-end campaigns across digital and traditional media for banking products. You will create compelling content, coordinate with agencies, and ensure campaigns deliver measurable business results.

The role requires 5+ years total experience, with at least 3 years in bank/NBFC marketing. Strong communication, analytics, and project management skills are essential, with a degree in Marketing or MBA.

Qualifications

• Must have 5+ years total work experience.
• At least 3 years in a Bank or NBFC marketing department (mandatory).
• Experience in digital and traditional marketing campaigns.
• Knowledge of brand management and marketing communications.
• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• Good communication, analytical, and project management skills.

Responsibilities

• Campaign Management: Plan and execute marketing campaigns across social media, digital platforms, advertisements, banners, and other channels to promote banking products and services.
• Content Strategy: Develop marketing content such as promotional messages, advertisements, social media posts, and customer communication.
• Agency Management: Coordinate with advertising and marketing agencies to execute campaigns according to the bank's brand guidelines.
• Brand Management: Ensure the bank maintains a consistent brand image and communicates effectively across all channels.
• Performance Analysis: Track campaign performance, analyze results, and identify ways to improve marketing effectiveness.

Job description

Position: Manager / Senior Manager Marketing

The candidate will be responsible for managing marketing campaigns across digital and traditional channels, creating marketing content, coordinating with advertising agencies, and checking whether campaigns are delivering the expected business results.

Key responsibilities :

• Campaign Management: Plan and execute marketing campaigns through social media, digital platforms, advertisements, banners, and other channels to promote banking products and services.
• Content Strategy: Develop marketing content such as promotional messages, advertisements, social media posts, and customer communication.
• Agency Management: Coordinate with advertising and marketing agencies to execute campaigns according to the banks brand guidelines.
• Brand Management: Ensure the bank maintains a consistent brand image and communicates effectively across all channels.
• Performance Analysis: Track campaign performance, analyze results, and identify ways to improve marketing effectiveness.

Mandatory requirements :

• Minimum 5 years of total work experience.
• At least 3 years of experience in the marketing department of a Bank or NBFC.(Mandatory)
• Experience in digital and traditional marketing campaigns.
• Knowledge of brand management and marketing communications.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Good communication, analytical, and project management skills.