GM- Marketing

SPR India; Chennai District; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

SPR India is looking for a Marketing Manager to drive demand generation and brand positioning for residential projects in Chennai. You will be responsible for developing marketing strategies that enhance bookings and market share while managing project launches and performance marketing initiatives.

The ideal candidate has 12–18 years of experience with an MBA in Marketing and a strong background in residential real estate. Key responsibilities include managing annual marketing budgets and ensuring effective channel partner engagement.

Qualifications

• 12–18 years of experience, at least 5 in residential real estate marketing.
• Proven experience in project launches and premium residential positioning.
• Strong understanding of pricing and sales velocity management.

Responsibilities

• Develop annual and quarterly marketing plans aligned with objectives.
• Own lead generation targets across residential projects.
• Plan and execute launch campaigns for new projects.

Skills

Marketing strategy development

Digital marketing

Performance marketing

Project launch experience

Brand management

Education

MBA (Marketing)

Job description

To drive demand generation, brand preference, project positioning, launch success, and inventory absorption for SPR City’s residential portfolio. The role will be responsible for creating and executing marketing strategies that directly contribute to bookings, sales velocity, realization growth, and market share

Key Responsibilities

Marketing Strategy & Business Planning

• Develop annual and quarterly marketing plans aligned with revenue, inventory, and launch objectives.
• Create project-specific go-to-market strategies for new launches, tower releases, and inventory campaigns.
• Work closely with the Revenue team to support pricing, sales velocity, and inventory management objectives.
• Develop customer acquisition and retention strategies across different buyer segments.
• Define project positioning, value propositions, and communication strategies.
• Translate product features into compelling customer-centric messaging.
• Ensure consistency of messaging across all customer touchpoints.

Demand Generation & Performance Marketing

• Own lead generation targets across all residential projects.
• Lead digital marketing, performance marketing, social media, SEO, SEM, and lead acquisition initiatives.
• Optimize lead quality, customer acquisition cost, and conversion performance.
• Build channel-wise lead generation plans and ROI tracking mechanisms.

Project Launches & Inventory Campaigns

• Plan and execute launch campaigns for new projects, towers, and inventory releases.
• Develop launch calendars and integrated campaign plans.
• Drive tactical campaigns to improve sales velocity during specific business periods.
• Support premium pricing through strategic marketing interventions.

Brand Management

• Strengthen SPR City’s positioning in the Chennai residential market.
• Manage project branding, communication, advertising, and customer-facing collateral.
• Oversee content, creative development, and visual communication.
• Drive PR and media engagement related to residential projects.
• Enhance customer journey from lead generation through booking.
• Ensure sales teams have effective marketing collateral and tools.
• Improve experience centre, sample apartment, and site branding effectiveness.
• Work closely with CRM teams to improve customer engagement and referrals.
• Develop marketing initiatives targeted at channel partners.
• Support broker engagement programs, events, and activation campaigns.
• Improve channel partner lead contribution and productivity.
• Monitor competitor launches, pricing movements, absorption rates, and marketing initiatives.
• Conduct customer research and demand trend analysis.
• Provide insights to support pricing, product planning, and launch decisions.

Budget & Agency Management

• Manage annual marketing budgets and expenditure.
• Ensure efficient allocation of spend across channels.
• Lead relationships with digital, creative, media, PR, and event agencies.
• Drive measurable returns on marketing investments.
• Lead digital, branding, creative, events, and performance marketing teams.
• Build a high-performance, ROI-driven marketing culture.
• Develop team capabilities and succession plans.

Key Performance Indicators (KPIs)

Marketing-generated bookings value

• Marketing-generated bookings value.
• Marketing contribution to total bookings.
• Inventory absorption rate.
• Sales velocity achievement.

Lead Generation

• Qualified leads generated.
• Lead quality score.
• Channel-wise lead contribution.

Conversion Metrics

• Site visit-to-booking conversion.
• Cost per booking.
• Customer acquisition cost (CAC).

Project Launch Success

• Launch period bookings achieved.
• Launch inventory absorption.
• Launch campaign ROI.
• Achievement of launch business targets.

Brand Metrics

• Share of voice in Chennai residential market.
• Brand awareness and recall.
• Website traffic and lead conversion performance.
• Marketing ROI.
• Budget adherence.
• Revenue generated per marketing rupee spent.

Ideal Experience

• MBA (Marketing) from a reputed institution.
• 12–18 years of experience, with at least 5 years in residential real estate marketing.
• Proven experience handling project launches, premium residential positioning, and performance marketing.
• Strong understanding of pricing, sales velocity management, and residential buyer behaviour.