Marketing Manager

Bodycraft; Bengaluru; On-site; INR 750,000 - 1,100,000; Full time

Job summary

Bodycraft is seeking a passionate marketing professional with 4-6 years in lifestyle, beauty, or wellness to own end-to-end marketing outcomes. You will drive strategies across social media, performance marketing, website, WhatsApp, and influencer channels, coordinating with franchise partners, store managers, and ops teams.

You will lead strategy and planning, channel execution, and cross-functional collaboration to boost footfall and brand visibility while maintaining high-quality, on-brand

Responsibilities

• Strategy and planning: Develop and execute comprehensive marketing plans to increase footfall and brand visibility.
• Channels: Oversee and optimise key marketing channels including social media, performance marketing, website, influencer marketing and WhatsApp.
• Partners and stakeholders: Align franchise partners and store teams with the marketing plan and calendar.
• Customer: Monitor CSAT and customer feedback to shape marketing plans.
• Craft: Ensure marketing materials are accurate, on-brand, and updated with industry trends.

Job description

A passionate and results-oriented marketing professional with 4-6 years of experience in the lifestyle, beauty or wellness industry. You have a proven track record in managing key marketing channels, including social media, performance marketing, website, and WhatsApp. You are a skilled strategist with a deep understanding of marketing strategies and tactics.

This is a key role in our salon business, and it demands a heavily autonomous style of working. You are self-driven and hardworking, comfortable owning outcomes end to end, and you don't wait to be told what needs doing. You are an excellent communicator and collaborator who enjoys working with a lot of people franchise partners, store managers, ops teams, call centre, performance marketing and can hold multiple stakeholders together toward a single plan.

Role and responsibilities

Strategy and planning

• Develop and execute comprehensive marketing plans strategic and tactical — to increase footfall and enhance brand visibility.
• Own Go-To-Market strategy and execution as we open stores in new markets.
• Create and implement monthly marketing campaigns aligned with the annual marketing calendar.
• Plan and execute strategic events and campaigns to enhance category growth.

Channels

• Oversee and optimise key marketing channels, including social media, performance marketing, website, infl uencer marketing and WhatsApp + always-on marketing. Have a view of affi liate and BTL marketing too.
• Develop and execute initiatives to retain and reactivate existing customers across our key marketing channels.
• Manage the customer and CRM funnel on digital platforms.
• Contribute to the development and execution of below-the-line (BTL) campaigns.
• Work closely with our Digital Marketing team to understand campaign performance using relevant metrics and make data-driven recommendations for optimisation.

Partners and stakeholders

• Drive franchise partner alignment — bring partners along on the marketing plan, address their local needs, and ensure store-level execution is consistent with the brand and the calendar.
• Work closely with our salon brand partners to further foster category growth.
• Partner with the team to ensure monthly marketing processes are followed on time and without slippage.
• Work closely with business, ops, retail, call centre, store managers and strategy teams to ensure effective marketing execution on the ground.
• Work closely with salon leadership and share timely, clear updates on plans, performance and issues.

Customer

• Keep a close view on CSAT and customer feedback, and use it to shape marketing plans.
• Speak to customers directly and regularly — you should have a fi rst-hand sense of who we serve and what they want.

Craft

• Maintain a high level of accuracy and attention to detail, ensuring all marketing materials are on-brand.
• Proactively seek opportunities to improve marketing strategies and processes, staying up to date with industry best practices and emerging trends.

Good to have

• Deep understanding of the beauty industry and its trends, and a clear point of view on how to leverage these insights to drive growth.
• Point of view on copy, creative and campaigns.
• Experience working with franchise or multi-store retail networks.