Marketing Manager

Mamaearth; Mumbai; On-site; INR 1,000,000 - 1,700,000; Full time

Job summary

Mamaearth in Mumbai seeks an experienced digital marketing professional to lead social media, paid campaigns, influencer collaborations, and local SEO efforts. The role focuses on driving local bookings, promoting packages, and growing the brand presence across platforms.

The candidate should bring 5–10 years of hands-on experience in beauty or luxury retail, with a Bachelor's degree in Marketing or Mass Communication. This on-site role offers opportunity in a fast-paced, trendy market.

Qualifications

• 5–10 years of hands-on digital marketing in beauty, wellness or luxury retail.
• Bachelor's degree in Marketing, Mass Communication, or related field.

Responsibilities

• Social media management: create aesthetic photo/video content, reels, and monthly calendars for Instagram and Facebook.
• Paid advertising: run targeted Meta Ads and Google Ads to drive local bookings and package sales.
• Influencer partnerships: collaborate with local beauty, fashion, and lifestyle micro-influencers for salon visits and reviews.
• Local SEO & website: optimize Google Business Profile, manage website service updates, and track performance via Google Analytics.
• Campaign promotions: plan digital hooks for festive offers, bridal packages, and membership programs.

Skills

Social media management

Content creation

Campaign planning

Education

Bachelor's degree in Marketing/Mass Communication

Tools

Meta Business Suite

Google Analytics

Canva

Job description

Role & responsibilities

• Social Media Management: Create aesthetic photo/video content, reels, and monthly calendars for Instagram and Facebook.
• Paid Advertising (Performance Marketing): Run targeted Meta Ads (Instagram/Facebook) and Google Ads to drive local bookings and package sales.
• Influencer Partnerships: Collaborate with local beauty, fashion, and lifestyle micro-influencers for salon visits and reviews.
• Local SEO & Website: Optimize Google Business Profile, manage website service updates, and track performance via Google Analytics.
• Campaign Promotions: Plan digital hooks for festive offers, bridal packages, and membership programs.

Preferred candidate profile

• Experience: 5 to 10 years of hands-on digital marketing experience, ideally within beauty, wellness, or luxury retail.

• Skills: Proficiency in Meta Business Suite, Google Analytics, basic graphic/video editing tools (Canva/),BTL activity and local SEO.

• Education: Bachelors degree in Marketing, Mass Communication, or a related field.