Marketing Manager

Modern Spaaces; Bengaluru; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

Modern Spaaces in Bengaluru is seeking a Marketing Manager to own marketing across digital and offline channels, driving integrated campaigns for the brand and projects.

The candidate should have strong expertise in real estate marketing, digital marketing, brand building, performance marketing, lead generation, campaign planning, and on-ground activations, with hands-on ability from strategy to execution.

Qualifications

• Experience in creating integrated marketing strategies for real estate projects.
• Hands-on ability to plan, execute and optimize campaigns across channels.
• Strong understanding of digital, offline and experiential marketing.
• Proven track record in lead generation and brand campaigns.
• Experience coordinating with agencies, vendors and internal teams.

Responsibilities

• Develop and execute integrated marketing strategies for the brand and projects.
• Plan annual, quarterly and monthly marketing calendars aligned with sales goals.
• Identify the right mix of digital, traditional, experiential, and on-ground channels.
• Develop campaign concepts and communications across project lifecycles.
• Plan and manage digital campaigns on Google, Meta, and other platforms.
• Drive qualified leads and inquiries for residential projects through performance marketing.
• Collaborate with agencies/partners; monitor ROI, CPL, and lead quality.
• Analyze data; optimize budgets, creatives, targeting, and channels.
• Oversee offline marketing and events; ensure timely deployment at sites.

Skills

360 marketing

Lead generation

Digital advertising

Brand building

Campaign planning

Vendor management

Analytics & ROI

Project management

Tools

Google Ads

Meta Ads

Social media

CRM

Job description

Role Overview:

We are looking for a Marketing Manager who can take ownership of marketing across digital and offline channels and drive integrated campaigns for the company's brand and projects.

The ideal candidate should have a strong understanding of real estate marketing, digital marketing, brand building, performance marketing, lead generation, campaign planning, and on-ground activations.

This is a hands-on role requiring someone who can move seamlessly from strategy to executionplanning a campaign, coordinating with agencies and internal teams, monitoring performance, and ensuring measurable business outcomes.

Role & responsibilities

1. 360 Marketing Strategy

• Develop and execute integrated marketing strategies for the Modern Spaaces brand and individual projects.
• Plan annual, quarterly and monthly marketing calendars aligned with business and sales objectives.
• Identify the right mix of digital, traditional, experiential and on-ground marketing channels.
• Develop campaign concepts and communication strategies across different stages of the project lifecycle.

2. Digital & Performance Marketing

• Plan and manage digital campaigns across Google, Meta and other relevant platforms.
• Drive qualified leads and enquiries for residential projects through performance marketing.
• Work closely with performance marketing agencies/partners and monitor campaign ROI, CPL, lead quality and conversion metrics.
• Analyse campaign data and continuously optimise budgets, creatives, targeting and channels.
• Explore emerging digital platforms and new-age marketing opportunities.

3. Brand & Content Marketing

• Build and strengthen the Modern Spaaces brand identity and positioning.
• Develop content and communication strategies for projects and corporate brand initiatives.
• Work closely with creative, content and social media teams/agencies to develop engaging campaigns.
• Ensure consistency of brand messaging across all touchpoints.
• Support storytelling around architecture, design, sustainability, projects, customer experience and the company's vision.

4. Social Media & Digital Presence

• Oversee social media strategy and content calendars across relevant platforms.
• Work with internal teams/agencies on reels, videos, static creatives, carousels, project content and campaigns.
• Monitor engagement, reach and overall digital brand presence.
• Identify opportunities to improve organic visibility and community engagement.

5. Offline & Traditional Marketing

• Plan and execute offline marketing initiatives including:
• Hoardings and outdoor advertising
• Print advertising
• Brochures and collaterals
• Site branding
• Project launch materials
• Newspaper and magazine campaigns
• Directional/signage branding
• Manage vendor coordination, quotations, production and execution.
• Ensure timely deployment of marketing assets across project sites and other locations.

6. Events & Experiential Marketing

• Plan and execute project launches, customer events, broker/channel partner events, exhibitions and activations.
• Develop innovative on-ground marketing ideas to generate awareness and leads.
• Coordinate with agencies, vendors, sales and project teams for seamless execution.

7. Project Marketing

• Work closely with the Sales, CRM and Project teams to understand project positioning, target audience and sales requirements.
• Develop project-specific marketing strategies based on location, product, pricing and customer segment.
• Support new project launches from pre-launch through launch and ongoing sales campaigns.
• Develop marketing collateral, campaign communication and launch plans.

8. Agency & Vendor Management

• Manage external agencies including creative, digital, media, PR, production and event partners.
• Brief agencies, evaluate proposals and ensure timely delivery.
• Negotiate with vendors and maintain marketing budgets.
• Track campaign spends and ensure cost-effective execution.

9. Analytics & Reporting

• Track key marketing metrics including leads, CPL, conversion, campaign ROI, website traffic, engagement and brand performance.
• Prepare regular marketing reports and insights for management.
• Use data to identify what is working and recommend corrective actions.
• Maintain marketing budgets and campaign trackers.

Key Skills & Competencies

• 48 years of experience in marketing, preferably in real estate, construction, hospitality, retail or a consumer-facing industry.
• Strong understanding of 360 marketing digital + offline.
• Hands-on experience in performance marketing and lead generation.
• Good understanding of Google Ads, Meta Ads, social media and digital analytics.
• Strong campaign planning and project management skills.
• Experience managing creative, media and digital agencies.
• Strong communication and presentation skills.
• Ability to manage multiple campaigns/projects simultaneously.
• Commercial mindset with a strong focus on ROI and business outcomes.
• Creative thinker who can translate business objectives into compelling marketing campaigns.
• Strong stakeholder and vendor management skills.

What We're Looking For

We are looking for someone who is strategic but handsonsomeone who doesn't just coordinate with agencies but understands the fundamentals of marketing and can challenge, guide and evaluate their work.

The ideal candidate should be able to think:

Brand Campaign Reach Leads Sales ROI

and understand how every marketing activity contributes to the overall business objective.

Preferred: Experience in real estate/project marketing, particularly residential real estate, will be an advantage.