Head - Marketing

Meena Bazaar; New Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Meena Bazaar in Delhi NCR is seeking a seasoned Brand Marketing Lead to own the brand tone, visual identity, and seasonal storytelling across channels.

You will build and run digital marketing—Instagram, YouTube, influencer partnerships, paid campaigns, and SEO—launch loyalty programmes, drive showroom footfall to 83+ stores, and grow the brand's e-commerce presence while building a capable marketing team.

Qualifications

• 10–15 years in brand marketing, preferably in retail/fashion/lashion lifestyle.

Responsibilities

• Own the brand tone, visual identity, and seasonal storytelling across all channels.
• Build and run digital marketing: Instagram, YouTube, influencer partnerships, paid campaigns, SEO
• Design and launch a customer loyalty programme (VIP/Super VIP/Repeat/Premium tiers)
• Drive footfall to 83+ showrooms through targeted regional marketing and activations
• Build a customer data and CRM layer for personalized outreach
• Drive traffic and conversions for the brand's e-commerce platform
• Hire and build the full marketing team (social media, content, design, CRM)

Skills

Brand marketing

Digital marketing

Social media management

Influencer partnerships

SEO

CRM & loyalty programs

E-commerce marketing

Team leadership

Content strategy

Retail marketing

Tools

CRM platforms

Analytics tools

Job description

Role & responsibilities

• Own the brand tone, visual identity, and seasonal storytelling across all channels
• Build and run digital marketing: Instagram, YouTube, influencer partnerships, paid campaigns, SEO
• Design and launch a customer loyalty programme (VIP/Super VIP/Repeat/Premium tiers)
• Drive footfall to 83+ showrooms through targeted regional marketing and activations
• Build a customer data and CRM layer for personalized outreach
• Drive traffic and conversions for the brand's e-commerce platform
• Hire and build the full marketing team (social media, content, design, CRM)

Preferred candidate profile

• 10-15 years in brand marketing, retail/fashion/lifestyle background preferred
• Proven track record of building a brand from low visibility to strong recall
• Hands-on with digital channels social, influencers, paid, SEO not just strategy
• Experience designing and running loyalty or CRM programmes
• Comfortable building structure from scratch with a lean team and budget
• Hindi fluency required