Growth Marketing Manager

Dainik Bhaskar Group; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Dainik Bhaskar Group is seeking a marketing professional with 3–6 years of FMCG experience to lead multi-channel campaigns. You will own brand voice, coordinate with design for GTM plans, and drive KPI tracking, reporting and budget management across paid, organic, email and social channels.

The ideal candidate has hands-on digital marketing experience, proficiency with analytics tools, and a proven track record in campaign planning.

Qualifications

• 3–6 years of marketing experience in FMCG, ideally health and wellness, pet care or functional foods/beverages.
• Proven track record of planning and executing successful marketing campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, paid social, email, content).
• Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Mixpanel).
• Comfortable working in a fast-paced, resource-constrained environment.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Develop and execute multi-channel strategies (paid, organic, email, social, content).
• Own the brand voice and ensure consistency across all touch points.
• Collaborate with design teams on go-to-market plans for new features/launches.
• Track, analyze, and report on campaign performance and marketing KPIs.
• Manage marketing budget and vendor/agency relationships.
• Manage and grow social media presence and community engagement.
• Conduct market research and competitive analysis to inform strategy.
• Partner with sales on lead generation and funnel optimization; mentor juniors.

Skills

Campaign planning

Digital marketing

Marketing analytics

Team mentorship

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

HubSpot

Mixpanel

Job description

Role & responsibilities

Develop and execute multi-channel strategies (paid, organic, email, social, content)

• Own the brand voice and ensure consistency across all touch points
• Collaborate with design teams on go-to-market plans for new features/launches
• Track, analyze, and report on campaign performance and marketing KPIs
• Manage marketing budget and vendor/agency relationships
• Manage and grow social media presence and community engagement
• Conduct market research and competitive analysis to inform strategy
• Partner with sales (if applicable) on lead generation and funnel optimization
• Mentor and manage junior team members or freelancers, as needed

Preferred candidate profile

3 -6 years of experience in marketing in FMCG ideally health and wellness, pet care, functional foods and beverages etc.

• Proven track record of planning and executing successful marketing campaigns
• Strong understanding of digital marketing channels (SEO, SEM, paid social, email,

content)

• Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Mixpanel)
• Comfortable working in a fast-paced, resource-constrained environment
• Bachelor's degree in Marketing, Business, Communications, or related field