Marketing Leader

Knowmax; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Knowmax is seeking a hands-on marketing leader to own the growth engine and go‑to‑market for a global enterprise AI‑powered knowledge platform. You will own product marketing, pipeline, partners, field and brand, spending as much time running campaigns as planning them.

You will lead ABM programs, nurture campaigns, and analyst relations while driving adoption across North America, GCC, Europe and APAC. A small, fast‑paced team enables fast decisions and real impact.

Qualifications

• 8–12 years in B2B marketing with at least 4 years in enterprise SaaS.
• Proven record of building pipeline with small teams and tight budgets.
• Hands-on with outbound and growth tools; able to design sequences and workflows.
• Experience running programs across multiple regions, ideally US, Middle East or Europe.
• Hands-on analyst relations experience, ideally with Gartner or Forrester.

Responsibilities

• Own marketing function from product marketing to field and brand.
• Lead pipeline and growth initiatives with ABM and partner programs.
• Design and run outbound campaigns across email, LinkedIn and phone.
• Develop sales enablement decks, ROI stories and battlecards.
• Lead analyst relations and ensure market visibility across Gartner/Forrester.
• Own marketing operations, attribution and reporting.

Skills

B2B marketing

enterprise SaaS

pipeline building

ABM programs

outbound campaigns

growth tools

AI tools

analyst relations

Tools

Apollo

Clay

Lusha

HeyReach

Job description

Are you a marketer who builds pipeline, not just plans?

Knowmax is looking for a hands‑on marketing leader to own our growth engine. This means positioning, pipeline and everything in between, with a lean team, smart partners and an AI‑first toolkit.

About Knowmax

Knowmax is an AI‑powered knowledge management platform for enterprise contact centers. Large CX teams in telecom, banking, insurance, healthcare and BPO use us to turn scattered knowledge into guided resolution: decision trees, visual guides, AI‑assisted answers and in‑flow learning, all governed and built for scale.

We serve customers across North America, the GCC, Europe and APAC. We are part of the KocharTech group, a 25‑year‑old technology company.

Our belief is simple: governed knowledge is the foundation every CX AI strategy rests on. We need someone who can take that story to market and turn it into revenue.

Why this role is different

• You report directly to the CEO and shape how Knowmax goes to market globally
• You own the full function: product marketing, pipeline, partners, field and brand
• You will spend as much time running campaigns as planning them
• Small team, real ownership, fast decisions

If you need a large team and a big budget to make an impact, this is not the role for you. If you love finding the unfair advantage, it is.

What you will own

Pipeline and growth

• Own marketing‑sourced and marketing‑influenced pipeline targets, set jointly with sales
• Run ABM programs against named enterprise accounts with sales and SDRs
• Design and run outbound plays across email, LinkedIn and phone using tools like Apollo, Clay, Lusha and HeyReach
• Find and scale new growth loops: intent data, partner co‑selling, referrals, community, content syndication
• Run fast experiments, kill what does not work and double down on what does

Product marketing and analyst relations

• Own positioning, messaging and competitive differentiation
• Build sales enablement: pitch decks, battlecards, case studies, ROI stories and demo narratives
• Lead launches for new platform capabilities
• Bring the voice of the customer into product and sales
• Own analyst relations with Gartner, Forrester, Everest Group, IDC and other firms covering CX and knowledge management
• Run analyst briefings and manage submissions for Magic Quadrants, Waves, PEAK Matrix and market guides
• Turn analyst insight into roadmap input and analyst recognition into sales assets

Email and lifecycle

• Own nurture, newsletter and lifecycle programs from first touch to expansion
• Protect deliverability and list health
• Build programs that warm up cold pipeline and revive stalled deals

Field and partner marketing

• Plan and run our presence at industry events, partner conferences and executive roundtables, with clear pipeline ROI on every dollar
• Build joint go‑to‑market with CCaaS and SI partners such as Cisco, Genesys and global integrators
• Host executive dinners and customer advisory sessions in priority markets

Brand, content and authority

• Build thought leadership for our leadership team on LinkedIn and in industry media
• Lead the Digital Marketing Lead on SEO, AEO and the website, so Knowmax shows up wherever buyers and AI tools look for answers

Marketing operations

• Own the marketing stack, CRM hygiene, attribution and reporting
• Report weekly on what is working, in numbers sales and leadership trust

What we are looking for

• 8 to 12 years in B2B marketing, with at least 4 years in enterprise SaaS selling to large accounts
• A proven record of building pipeline with small teams and tight budgets. Bring the numbers.
• Strong product marketing instincts. You can sharpen a message in a room with a VP of CX.
• Hands‑on with modern outbound and growth tools. You have built sequences and workflows yourself, not just approved them.
• Comfortable using AI tools to do the work of a larger team
• Experience running programs across multiple regions, ideally the US, Middle East or Europe
• Clear writer, sharp editor and a high bar for quality
• Experience marketing to CX, contact center, ITSM or customer service leaders
• Hands‑on analyst relations experience, ideally with Gartner or Forrester evaluations

How we will measure success

• Marketing‑sourced pipeline and SQLs against target
• Cost per opportunity and conversion rates across the funnel
• Win‑rate lift in deals where marketing plays were used
• Partner‑sourced and partner‑influenced pipeline
• Knowmax visibility in analyst coverage, search and AI answer engines