Marketing Leader

Genzeon; Hyderabad; Remote; INR 14,299,000 - 20,019,000; Full time

Job summary

Genzeon in India – remote is seeking a Director for US Market & Solutions Marketing to drive demand generation and solutions marketing for the US market, with a strong focus on Microsoft, Cloud, Data & AI, and Digital Engineering services.

This is a hands-on, commercially focused marketing leadership role partnering with Sales, Practice, Pre-Sales, Microsoft Alliance, and Delivery to translate complex technology into compelling market propositions.

Qualifications

• 10–16 years of marketing experience, preferably in IT services, digital engineering, or related B2B services.
• 4+ years of IT services / digital engineering marketing experience.
• Experience marketing to the US / North American enterprise market.
• Strong experience in demand generation, pipeline creation, and sales-aligned marketing.
• Exposure to Microsoft ecosystem including Azure, Data & AI, Microsoft Fabric, Copilot, Power Platform, Dynamics 365, and related services.

Responsibilities

• Develop and execute the US marketing strategy aligned with business, sales, and practice growth priorities.
• Build a repeatable demand-generation engine focused on qualified opportunities and pipeline creation.
• Identify target accounts, industries, buyer personas, and market opportunities across the North American enterprise landscape.
• Develop and execute ABM and account-focused campaigns in partnership with Sales.
• Own campaign planning, execution, optimization, and performance measurement.

Skills

Demand gen

ABM

Marketing strategy

Sales enablement

Executive alignment

Tools

HubSpot

Salesforce

Job description

This is a remote position.

Director – US Market & Solutions Marketing

Reporting To: CRO

Location: India – Bengaluru / Hyderabad / Pune

Experience: 10–16 years

Employment Type: Full-time

Position Overview

We are looking for a Director – US Market & Solutions Marketing to lead demand generation and solutions marketing for Genzeon’s US market, with a strong focus on Microsoft, Cloud, Data & AI, and Digital Engineering services.

This is a hands-on, commercially focused marketing leadership role. The ideal candidate will partner closely with Sales, Practice, Pre-Sales, Microsoft Alliance, and Delivery leadership to translate complex technology capabilities into compelling market propositions, targeted campaigns, sales plays, and measurable pipeline.

The role requires strong understanding of the North American enterprise technology market, proven B2B demand-generation experience, and the ability to connect marketing activity directly to business outcomes.

Key Responsibilities

US Market Strategy & Demand Generation

• Develop and execute the US marketing strategy aligned with business, sales, and practice growth priorities.
• Build a repeatable demand-generation engine focused on qualified opportunities and pipeline creation.
• Identify target accounts, industries, buyer personas, and market opportunities across the North American enterprise landscape.
• Develop and execute ABM and account-focused campaigns in partnership with Sales.
• Own campaign planning, execution, optimization, and performance measurement.

Microsoft & Solutions Marketing

• Translate Microsoft capabilities across Azure, Data & AI, Microsoft Fabric, Copilot, Power Platform, Dynamics 365, Application Modernization, Security, and related services into buyer-centric propositions.
• Partner with Microsoft Alliance and Practice teams to leverage Microsoft ecosystem opportunities, joint GTM motions, co-sell, Marketplace, events, and field engagement.
• Develop differentiated messaging, solution positioning, sales narratives, case studies, campaigns, and go-to-market assets.
• Convert technical capabilities into clear business value propositions that resonate with US enterprise buyers.

Sales & Practice Partnership

• Act as a strategic marketing partner to US Sales and Practice leadership.
• Work closely with account leaders to identify pipeline gaps and create targeted campaigns to address them.
• Develop sales enablement assets including sales plays, account messaging, solution briefs, presentations, battlecards, and campaign kits.
• Establish a strong operating cadence across Marketing, Sales, Pre-Sales, Microsoft Alliance, and Delivery teams.
• Support strategic pursuits and account-based initiatives with relevant market intelligence, messaging, and campaigns.

Campaign & Content Leadership

• Lead integrated campaigns across digital, email, events, webinars, thought leadership, partner marketing, and targeted account engagement.
• Develop compelling content around Microsoft, Cloud, Data & AI, and Digital Engineering solutions.
• Work with internal SMEs and technical leaders to convert complex technology concepts into customer-oriented content.
• Build reusable campaign frameworks and assets that can scale across the broader services portfolio.

Performance & Pipeline Management

• Establish clear KPIs and dashboards for marketing-sourced and marketing-influenced pipeline.
• Track campaign performance, conversion rates, engagement, opportunity creation, and pipeline contribution.
• Continuously optimize campaigns based on performance data and market feedback.
• Provide regular reporting to leadership on marketing performance, pipeline impact, and ROI.
• Ensure marketing remains accountable for commercial outcomes rather than activity metrics alone.

Required Qualifications & Experience

• 10–16 years of overall marketing experience, preferably within IT services, digital engineering, technology consulting, or a related B2B services environment.
• 4+ years of experience in IT services / digital engineering marketing preferred.
• Demonstrated experience marketing to the US / North American enterprise market.
• Strong understanding of B2B technology services and complex enterprise buying cycles.
• Proven experience in demand generation, pipeline creation, and sales-aligned marketing.
• Strong exposure to Microsoft services and ecosystem, including one or more of:
  • Azure
  • Data & AI
  • Microsoft Fabric
  • Copilot
  • Power Platform
  • Dynamics 365
  • Application Modernization
  • Cloud & Infrastructure
  • Cybersecurity
• Experience working directly with Sales, Practice, Pre-Sales, and technology leadership.
• Strong understanding of ABM, account-based campaigns, GTM strategy, and integrated marketing.
• Excellent communication, presentation, stakeholder management, and executive engagement skills.

Preferred Experience

• Experience with Microsoft Alliance / Partner marketing, co-sell, Marketplace, joint GTM, or Microsoft field engagement.
• Experience in a mid-sized technology services organization with a lean, hands-on marketing model.
• Experience building marketing programs from the ground up.
• Exposure to Healthcare or other US enterprise verticals.
• Experience developing campaigns around Cloud, Data, AI, and Digital Engineering services.
• Demonstrated experience influencing or contributing to measurable revenue and pipeline outcomes.

Leadership & Operating Style

The successful candidate will be a hands-on builder and commercial marketer who is comfortable operating with a lean team and taking ownership from strategy through execution.

You should be able to:

• Think strategically while executing independently.
• Operate effectively in a fast-paced, growth-oriented environment.
• Challenge and influence Sales and Practice leaders with data and market insights.
• Simplify complex technology capabilities into compelling customer propositions.
• Balance long-term brand building with immediate pipeline requirements.
• Take end-to-end ownership of campaigns and measurable business outcomes.

Success in the First 12 Months

Success in this role will be measured by the ability to:

• Establish a repeatable US demand-generation engine for Microsoft and broader Genzeon/Moxie services.
• Increase marketing-sourced and marketing-influenced qualified pipeline.
• Build strong alignment between Marketing, Sales, Practice, Pre-Sales, and Microsoft Alliance teams.
• Develop scalable propositions, campaigns, sales plays, and reusable marketing assets.
• Establish clear attribution, reporting, and performance management for marketing investments.
• Create a marketing model that can subsequently scale across Genzeon’s broader services portfolio.

Key Success Metrics

• Marketing-sourced pipeline
• Marketing-influenced pipeline
• Qualified opportunities generated
• Campaign-to-opportunity conversion
• Target-account engagement
• Sales acceptance / conversion of marketing-generated leads
• Pipeline contribution by campaign / solution
• Campaign ROI
• Microsoft ecosystem / partner-led pipeline contribution

Requirements

Experience & Background

• 10+ years of marketing experience, including at least 5 years in a Leadership role especially in Technology Services domain
• Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, Account Based Marketing, and partner channels in technology services, SaaS, or healthcare IT
• Demonstrated success in generating qualified leads and achieving revenue targets through marketing initiatives
• Strong understanding of USA market, including regional buyer behavior, local platforms, and campaign adaptation across various Industries

Modern Marketing Expertise

• Deep knowledge of digital marketing channels including SEO/SEM, social media, email marketing, and paid advertising
• Hands‑on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce)
• Proficiency in marketing analytics, attribution modeling, and data‑driven decision making
• Understanding of ABM strategies and tools for targeting enterprise healthcare accounts
• Experience with content marketing, including blogs, whitepapers, webinars, and video content
• Knowledge of growth marketing tactics and conversion rate optimization

Skills & Competencies

• Strategic thinker with strong business acumen and ability to align marketing with commercial objectives
• Excellent communication and presentation skills with ability to influence C-level stakeholders
• Strong analytical mindset with ability to translate data into actionable insights
• Collaborative approach with ability to work cross‑functionally with sales, product, and delivery teams
• Entrepreneurial spirit with comfort operating in a fast-paced, evolving environment.
• Budget management experience with focus on efficient resource allocation

Preferred Qualifications (Nice to Have)

• MBA from a tier-1 institution
• Experience marketing to US healthcare sectors
• Background in product marketing or launching new service offerings
• Speaking experience at healthcare or technology conferences
• Established network within the Indian healthcare and health-Tech ecosystem
• Experience with partners and channel marketing programs

Success Metrics (First 12 Months)

• Achieve marketing-qualified lead (MQL) targets aligned with sales pipeline requirements
• Deliver specified percentage of sales pipeline from marketing-sourced opportunities
• Increase brand awareness metrics including website traffic, social media engagement, and share of voice
• Establish marketing analytics framework with clear attribution and ROI reporting
• Build a high-performing marketing team with defined roles and responsibilities
• Launch at least two major integrated campaigns targeting key healthcare segments