Head of Marketing

Plotline Inc.; Bengaluru; Vor Ort; INR 4.500.000 - 9.000.000; Vollzeit

Zusammenfassung

Plotline Inc. in Bengaluru is seeking a Head of Marketing to own the pipeline engine and drive growth. This hands-on, player-coach role requires building the outbound program at scale and aligning with Sales to generate a qualified pipeline based on our ICP.

You will set strategy, build the team, manage budget, and report CAC and ROI to leadership. The role covers events, partnerships, and multi-channel outreach to expand our market footprint.

Qualifikationen

• 8+ years in B2B marketing; leadership experience in growth-stage companies.
• Experience building and running outbound programs that drive pipeline and revenue.
• Hands-on with sequencing, data, and CRM tools (Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce).
• Written and A/B tested outbound copy; owned pipeline or revenue targets with Sales.

Aufgaben

• Run end-to-end outbound programs across email, LinkedIn, phone, and direct mail.
• Define target accounts, criteria, and pipeline targets with Sales leadership; review conversion data weekly.
• Write and standardise positioning and outbound messaging; create assets like case studies and landing pages.
• Test segments, subject lines, offers, and channels; document results.
• Own the marketing budget and report on pipeline, CAC, and ROI to leadership.

Kenntnisse

8+ years B2B marketing

3+ years leadership

Outbound program experience

CRM tools experience

Tools

Outreach

Salesloft

Apollo

Clay

ZoomInfo

Sales Navigator

HubSpot

Salesforce

Jobbeschreibung

Join a small, high-output team building the future of in-app engagement. Work on hard problems that matter at scale.

Head of Marketing

Location

Employment Type

Full time

Location Type

On-site

Department

Marketing

The Role

We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.

What you'll do

• Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
• Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
• Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
• Test segments, subject lines, offers, and channels, and document results
• Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
• Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity

What we're looking for

Required

• 8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company
• Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)
• Hands‑on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)
• Has written and A/B tested outbound copy
• Has owned a pipeline or revenue target jointly with Sales
• Reports on funnel metrics, conversion rates, attribution, and forecasts
• Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board

Nice to have

• Paid acquisition experience (search, paid social, retargeting, ABM advertising)
• Experience running events, communities, or partnerships that sourced pipeline
• Experience launching marketing in a new market, segment, or region
• Experience with product‑led or sales‑assisted motions

Outcomes

By 90 days

By 12 months

At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline

Work at scale

Move fast

Small team, no bureaucracy. Your work goes from idea to production in days, not months.

Hard problems

Real-time triggers at sub-100ms latency, SDK performance on millions of devices, no-code UI builders — genuinely hard engineering challenges.

Customer obsessed

We work directly with world‑class product and growth teams at companies like Dream11, CoinDCX, and Zepto.