Marketing & Lead Generation Executive

Invezza Technologies; Pune District; Sur place; INR 300 000 - 540 000; Plein temps

Résumé du poste

Invezza Technologies is a technology consulting and outsourced product development company based in Baner, Pune. We are seeking a proactive B2B marketer to plan and execute campaigns, create collateral, and drive inbound leads across the USA, UK, and Australia markets.

You will manage SEO and social media, build targeted prospect databases, and collaborate on strategy and targets. The role demands 1–2 years in B2B marketing, hands-on campaign execution, and strong communication skills to engage

Qualifications

• 1–2 years of experience in B2B marketing and lead generation, preferably in IT services / software / technology consulting.
• Experience with USA / UK / Australia markets and international B2B buying cycles.
• Proven track record of generating qualified leads / appointments against monthly and quarterly targets.
• Excellent written and verbal communication skills for outreach and presentations.

Responsabilités

• Plan and execute B2B marketing activities (LinkedIn, email campaigns, content, webinars, events) to build brand visibility and generate inbound leads.
• Create and coordinate marketing collateral such as case studies, service decks, brochures, newsletters, blogs and social posts.
• Manage the company website, SEO, and social media presence in coordination with the team; track campaign performance.
• Generate qualified leads/opportunities through outbound prospecting, LinkedIn Sales Navigator, cold email, cold calling, and appointment setting.
• Build and maintain targeted prospect databases and run multi-touch outreach and nurture sequences for the USA / UK / Australia markets.
• Qualify leads, schedule discovery calls, and hand over sales-ready opportunities to the sales team, supporting them through to closure.
• Track and report key metrics, leads generated, appointments set, conversion rates.
• Maintain and update sales, marketing and lead generation documentation and CRM records.
• Collaborate with management on marketing plans and lead generation targets.
• Support the team with other responsibilities as required.

Connaissances

B2B marketing

Lead generation

Campaign management

Content marketing

Email marketing

Social media marketing

Prospect nurturing

Marketing analytics

Outils

LinkedIn Sales Navigator

CRM

Email automation tools

SEO tools

Analytics tools

Description du poste

About Invezza Technologies

Invezza is a technology consulting and outsourced product development company. We believe in growing together and creating long-term relationships with the common purpose of delivering innovative solutions and cutting-edge digital experiences. We are technically creative, innovators with a deep passion for technology.

Work location - Baner, Pune

Responsibilities:

• Plan and execute B2B marketing activities (LinkedIn, email campaigns, content, webinars, events) to build brand visibility and generate inbound leads.


• Create and coordinate marketing collateral such as case studies, service decks, brochures, newsletters, blogs, and social media posts.


• Manage the company website, SEO, and social media presence in coordination with the team, and track campaign performance.


• Generate qualified leads/opportunities through outbound prospecting, LinkedIn Sales Navigator, cold email, cold calling, and appointment setting.


• Build and maintain targeted prospect databases and run multi-touch outreach and nurture sequences for the USA / UK / Australia markets.


• Qualify leads, schedule discovery calls, and hand over sales-ready opportunities to the sales team, supporting them through to closure.


• Track and report key metrics, leads generated, appointments set, conversion rates.


• Maintaining and updating sales, marketing and lead generation documentation and CRM records.


• Collaborating with management on marketing plans and lead generation targets.


• Support the team with other responsibilities as required.

Requirements and Skills:

• 1 to 2 yrs of experience in B2B marketing and lead generation, preferably in IT services / software / technology consulting.


• Hands-on experience in both marketing activities (campaigns, content, social media, email marketing) and sales lead generation (outbound prospecting, appointment setting).


• Should have experience working with the USA / UK / Australia market and understand international B2B buying cycles.


• Proven track record of generating qualified leads / appointments against monthly and quarterly targets.


• Good working knowledge of tools such as LinkedIn Sales Navigator, CRM, email automation tools and basic SEO / analytics.


• Excellent written and verbal communication skills, able to articulate the value proposition clearly to prospects over email, calls and presentations.


• Ability to create and run marketing campaigns end to end, and to measure and optimise them using data.


• A good understanding of technologies such as Opensource, front-end technologies, Content Management Systems, Mobile, QA/ Testing, and AI Ecosystem would be an added advantage.


• Focused on producing results without being supervised.


• Ensure 100% CRM and Timesheet adherence and updating.

Job Type: Full-time