Head of Marketing | Enterprise Tech

Tamatar Talent; Bengaluru; On-site; INR 4,500,000 - 7,500,000; Full time

Benefits offered by this job

ESOPs available

Job summary

Tamatar Talent in Bengaluru seeks a hands-on Head of Marketing to build and scale a new SAP-native B2B brand from the ground up. This is a rare builder role reporting to the Co-founder and CEO, with periodic travel across India and ESOPs available for exceptional fit.

You will own brand strategy, demand generation, ABM, content, and digital presence, working with a lean team and agency partners to drive pipeline and influence enterprise buyers in manufacturing and ERP spaces.

Qualifications

• 8–14 years in B2B marketing, with meaningful time in enterprise software, SaaS, or ERP-adjacent companies.
• Strong understanding of enterprise buyer journeys – CFO, CIO, and VP Procurement personas in large Indian companies.
• Hands-on with content: you can write a compelling white paper or LinkedIn post yourself, not just direct someone else to.
• SEO and digital fluency: you understand how search works and can brief an agency with precision.
• HubSpot (or Marketo/Pardot) experience - marketing automation, lead scoring, CRM sync.

Responsibilities

• Define and own brand strategy, positioning, and narrative for SAP-native AP and procurement automation.
• Build and maintain brand guidelines: voice, visual identity, messaging hierarchy by persona.
• Own website SEO architecture, landing pages, and conversion optimization with a digital agency.
• Design and run ABM campaigns targeting CFO/Finance/Procurement personas at top Indian manufacturers.
• Develop content calendars and lead generation programs (white papers, webinars, case studies).
• Manage agency relationships and marketing budget to maximize output per rupee.

Skills

B2B marketing

Enterprise software marketing

Content creation

SEO & digital fluency

Data-driven marketing

ABM campaigns

Tools

HubSpot

Marketo

Pardot

Job description

Role Tl;dr - Function Marketing (New function - Built from scratch) Reports to Co-founder and CEO Location Bengaluru (with periodic travel across India) Experience 8-14 Years - B2B SaaS / Enterprise Tech Marketing Team Size Lean core: 1-2 Internal + Agency / freelancer network Start Immediate Beyond Compensation ESOPs available for Exceptional Fit

Why this role matters?

We run the only SAP-native, OEM-certified procurement & AP automation platform in India. We serve 400+ corporates across 15+ verticals. We have won without a marketing function. Now we want to become unavoidable - in the minds of the CFO, VP Procurement, and IT Head at every large Indian manufacturer.

India has approximately 5,000 large manufacturing companies - our core ICP. Every one of them uses SAP. Every one of them has an AP and procurement problem we solve better than anyone. The market is there. The product is proven. What is missing is systematic brand presence, content authority, and pipeline - driving marketing. This role will build that from scratch - lean, high-leverage, and entirely focused on making our platform the first name a Finance or Procurement leader thinks of when their SAP landscape needs to go digital.

The Mandate

Make us the default brand reference for SAP-native AP & procurement automation among the top 5,000 manufacturing companies in India - using a lean internal team, smart agency partnerships, and AI-native tools.

What Success Looks Like At 12 Months

• Every one of our sales rep walks into a prospect meeting and the CFO has already heard of our product
• We rank on the first page of Google for 'SAP AP automation India', 'SAP invoice processing', and 5+ adjacent terms
• A steady stream of inbound leads - white-paper downloads, webinar signups, demo requests - from manufacturing companies
• A content library that positions us as the category expert (not just a vendor)
• Measurable brand recall improvement among the ICP - validated by a survey or ABM engagement data
• Marketing-sourced or marketing-influenced pipeline contributing ≥25% of new ACV

What you’ll own

• Brand Strategy & Positioning
• Define and own the brand narrative - what we stand for, why we are different from every AP tool that 'integrates with SAP', and why native-to-SAP is architecturally superior
• Build and maintain brand guidelines: voice, visual identity, messaging hierarchy by persona (CFO / VP Finance / IT Head / VP Procurement)
• Ensure consistency across every touchpoint - website, decks, case studies, events, social, PR
• Maintain a competitor intelligence brief: Coupa, Basware, SAP standard, and emerging Indian players
• Digital Presence & Content Authority
• Own the website: SEO architecture, landing pages, conversion optimisation - brief and manage a digital agency
• Build a content calendar and execute it - thought leadership articles, LinkedIn posts, newsletters, case study video series
• Run LinkedIn-led ABM campaigns targeting CFO/Finance/Procurement personas at the top 5,000 Indian manufacturers
• Set up and manage marketing automation (HubSpot or equivalent) - lead scoring, nurture sequences, CRM sync with sales
• Produce 2–3 anchor content pieces per quarter: white papers, benchmark reports, industry playbooks
• Demand Generation & Pipeline
• Design and run campaigns that drive inbound demo requests and qualified leads into the sales pipeline
• Manage paid channels (LinkedIn Ads, Google Search) - either directly or through a performance agency
• Partner with sales on ABM targeting for key named accounts - coordinate content, outreach, and executive touchpoints
• Build and maintain a webinar programme: quarterly sessions with industry guests, SAP experts, and customer stories
• Own the marketing contribution to pipeline - weekly reporting, attribution, and optimisation
• Customer Stories & Reference Programme
• Build a systematic customer reference and case study programme - one new published customer story per month
• Work with CS and sales to identify referenceable customers and capture ROI metrics: FPY improvement, GST recovery, invoice TAT
• Develop a formal customer advisory board or reference programme for the top 20 accounts
• Events, PR & Industry Presence
• Own our presence at 4–6 relevant industry events per year (SAP events, CII manufacturing summits, CSCMP, etc.)
• Build relationships with 3–5 B2B SaaS / manufacturing / SAP ecosystem journalists and analysts
• Drive award submissions (Gartner Peer Insights, SAP partner awards, Great Place to Work, etc.)
• Represent us in speaking opportunities - identify venues, prepare speakers, manage logistics
• Agency & Vendor Management
• Own all agency relationships: digital/SEO agency, PR agency, design/video, and specialist freelancers
• Set clear briefs, KPIs, and SLAs for every agency engagement
• Manage the marketing budget with agency costs as the primary variable - optimise for output per rupee
• Build and maintain a vetted panel of freelancers (content writers, designers, video producers, HubSpot specialists)
• AI-Native Operations
• Run the marketing function as an AI-first operation - use AI tools to multiply team output, not to replace thinking
• Deploy tools for: content creation (Claude/GPT for drafting, Canva AI for design), SEO (Semrush/Ahrefs), social scheduling (Buffer/Hootsuite), email (HubSpot), intent data (Bombora/6sense), and analytics (GA4, LinkedIn Insights)
• Build repeatable AI-assisted workflows for content production, campaign reporting, and competitive monitoring
• Stay current with emerging marketing AI tools and evaluate them for team adoption

What we are not looking for

This is a builder role, not a manager role. We are not looking for someone who needs a large team to function, who waits for a brief, or who thinks in terms of brand awareness without caring about pipeline. We want someone who can write the strategy on Monday and ship the campaign by Friday.

Who you are

Must-Have

• 8–14 years in B2B marketing, with meaningful time in enterprise software, SaaS, or ERP-adjacent companies
• Strong understanding of enterprise buyer journeys - CFO, CIO, and VP Procurement personas in large Indian companies
• Hands-on with content: you can write a compelling white paper or LinkedIn post yourself, not just direct someone else to
• SEO and digital fluency: you understand how search works and can brief an agency with precision
• HubSpot (or Marketo/Pardot) experience - marketing automation, lead scoring, CRM sync
• Demonstrated ability to work lean: built things with small budgets and small teams
• Comfort with data: you pull your own reports, you know what a good CPL looks like, you can build a basic attribution model
• AI-native: you already use AI tools daily in your work - content, research, analysis

Good to have

• Prior exposure to SAP, ERP, or supply chain / procurement software markets
• Experience marketing to manufacturing companies in India
• Agency management experience - you have managed and held agencies accountable
• Speaking or thought leadership experience
• Startup or scale-up experience - you are comfortable with ambiguity and moving fast

Character Traits That Matter

• Founder mindset - you treat the marketing budget like your own money
• Bias to action - you ship imperfect work and iterate, rather than perfect and delay
• Commercial orientation - you care about pipeline and revenue, not just brand metrics
• Intellectual curiosity - you want to understand the product, the customer, and the competitive landscape deeply
• Low ego - you are happy to write copy, manage a spreadsheet, and jump on a sales call when needed

Structure & Reporting

• Internal Team (Year 1) Agency / Freelance Network Head of Marketing (this role) Digital / SEO agency (retainer) 1 × Marketing Executive / Content (hire in Q2) PR agency (project basis) Shared: Sales team for ABM alignment Design / video freelancer Shared: Pre-sales for content accuracy HubSpot specialist (part-time) Content writers (domain-specific, on brief)

Why join us?

• You will be the first marketing hire - which means you will define what marketing means at the org. That is rare.
• The product is real: 400+ customers, 18 years of operations, ICICI Bank Group backing, SAP OEM certification
• The market is large and under-marketed: every large Indian manufacturer is a potential customer
• Direct access to the Co-Founder & CEO - decisions get made fast, there is no committee
• ESOPs available: if you build this well, you participate in the upside
• Bengaluru headquarters with a genuine remote-friendly culture for focused work