Marketing Lead

Crossbow Cybersecurity; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Crossbow Cybersecurity in Bengaluru (Whitefield) seeks a Marketing Lead to drive brand, digital marketing, content, demand generation and industry engagement. This role requires a hands-on marketer who translates business objectives into impactful campaigns, builds brand visibility, and generates quality leads while collaborating with Sales, Product and Leadership teams.

The candidate should have 5–8 years in B2B tech marketing, strong digital and content capabilities, and a track record of

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field (MBA preferred).
• 5–8 years of B2B marketing in technology/SaaS/cybersecurity or consulting.
• Hands-on experience in digital marketing, demand gen, content marketing and campaign mgmt.
• Experience managing campaigns from planning to measurement and ROI.

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Drive B2B demand generation and lead-generation campaigns across digital and other channels.
• Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
• Develop content strategies: blogs, whitepapers, case studies, newsletters and thought leadership.
• Strengthen brand positioning and market visibility.

Skills

Brand marketing

Digital marketing

Content marketing

Lead generation

Campaign management

Analytics

Stakeholder management

Education

Bachelor’s in Marketing/Business/Communications (MBA preferred)

Tools

Marketing automation (HubSpot)

SEO tools

CRM (Salesforce)

Job description

About The Role

We are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement. The role requires a hands-on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.

Location: Whitefield, Bengaluru

Experience: 5–8 Years

Grade: 3

Employment Type: Full-Time

Industry: Technology / Cybersecurity

About The Role

We are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement. The role requires a hands-on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.

Key Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Drive B2B demand generation and lead-generation campaigns across digital and other relevant channels.
• Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
• Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.
• Strengthen the company's brand positioning and market visibility.
• Plan and manage participation in industry events, conferences, webinars and other marketing initiatives.
• Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing.
• Develop go-to-market campaigns for products, services and new offerings.
• Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.
• Manage external agencies, vendors and other marketing partners.
• Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content.
• Prepare regular marketing performance reports and recommend improvements based on data and insights.
• Mentor and guide junior marketing resources, as applicable.

Requirements

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred.
• 5–8 years of experience in B2B marketing in a technology, SaaS, IT services, cybersecurity or consulting company.
• Strong hands-on experience in digital marketing, demand generation, content marketing and campaign management.
• Experience in managing marketing campaigns from planning through execution and measurement.
• Strong understanding of B2B marketing funnels, lead qualification and marketing analytics.
• Experience working closely with Sales/Business Development teams.
• Excellent written and verbal communication skills.
• Strong project management, stakeholder management and execution skills.
• Ability to work independently, manage multiple priorities and take ownership of outcomes.
• Data-driven approach with a strong understanding of marketing metrics and ROI.

Key Success Measures

Success in this role will be measured through:

Brand Visibility | Qualified Lead Generation | Marketing-Sourced Pipeline | Campaign ROI | Digital Growth | Content & Thought Leadership | Event Effectiveness | Sales Enablement

Benefits

Why Join Us?

• Opportunity to build and shape the marketing function in a growing technology company.
• Work closely with senior leadership and cross-functional teams.
• Exposure to technology, cybersecurity and global markets.
• Opportunity to own initiatives end-to-end and make a measurable business impact.