Field Marketing Manager

KatalAiser; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

KatalAiser is seeking an experienced Field Marketing professional in India to lead B2B demand generation and field marketing initiatives across ERP/SaaS sectors. The role targets lead generation, events, ABM campaigns, and close collaboration with Sales and BD teams.

The candidate will manage regional activities in Chennai, Bengaluru, and other markets, develop collateral, and track ROI and pipeline impact.

Qualifications

• 5–10 years of experience in Field Marketing, B2B Marketing, Demand Generation, or Regional Marketing.
• Experience in ERP, SaaS, enterprise software, or technology products is preferred.
• Strong experience in event management, lead generation, demand generation, and campaign execution.
• Experience working closely with Sales and Business Development teams.
• Good understanding of B2B marketing, ABM, lead nurturing, and pipeline management.
• Strong communication, presentation, project management, and stakeholder-management skills.
• Experience using CRM and marketing automation tools.
• Willingness to travel for events and customer engagement activities.

Responsibilities

• Develop and execute field marketing strategies aligned with sales and business objectives.
• Plan and manage industry events, conferences, trade shows, seminars, webinars, and customer engagement programs.
• Generate qualified leads and support pipeline growth across target accounts and territories.
• Collaborate with Sales and Business Development teams to identify target segments, accounts, and customer personas.
• Execute account-based marketing (ABM), demand-generation, and lead-nurturing campaigns.
• Manage regional marketing activities across Chennai, Bengaluru, and other assigned markets.
• Coordinate with internal teams, agencies, partners, and vendors for marketing campaigns and events.
• Develop marketing collateral, presentations, email campaigns, and promotional content.
• Track campaign performance, lead conversion, marketing ROI, and pipeline contribution.
• Maintain accurate campaign and lead data in CRM and marketing automation platforms.
• Conduct competitor and market research to identify new opportunities.
• Support product launches, customer workshops, and partner marketing initiatives.

Skills

Field Marketing

Event Management

B2B Demand Generation

ABM

Pipeline Generation

Job description

Location: Chennai / Bengaluru

Experience: 5–10 Years

Function: Field Marketing / Demand Generation

Industry: ERP / SaaS / Enterprise Software

Role Overview

We are looking for an experienced Field Marketing professional with 5–10 years of experience in B2B marketing, preferably within the ERP, SaaS, or enterprise software industry.

The role will be responsible for planning and executing field marketing initiatives, generating qualified leads, building brand awareness, and supporting business development across target markets.

Key Responsibilities

• Develop and execute field marketing strategies aligned with sales and business objectives.
• Plan and manage industry events, conferences, trade shows, seminars, webinars, and customer engagement programs.
• Generate qualified leads and support pipeline growth across target accounts and territories.
• Collaborate with Sales and Business Development teams to identify target segments, accounts, and customer personas.
• Execute account-based marketing (ABM), demand-generation, and lead-nurturing campaigns.
• Manage regional marketing activities across Chennai, Bengaluru, and other assigned markets.
• Coordinate with internal teams, agencies, partners, and vendors for marketing campaigns and events.
• Develop marketing collateral, presentations, email campaigns, and promotional content.
• Track campaign performance, lead conversion, marketing ROI, and pipeline contribution.
• Maintain accurate campaign and lead data in CRM and marketing automation platforms.
• Conduct competitor and market research to identify new opportunities.
• Support product launches, customer workshops, and partner marketing initiatives.

Mandatory Requirements

• 5–10 years of experience in Field Marketing, B2B Marketing, Demand Generation, or Regional Marketing.
• Experience in ERP, SaaS, enterprise software, or technology products is preferred.
• Strong experience in event management, lead generation, demand generation, and campaign execution.
• Experience working closely with Sales and Business Development teams.
• Good understanding of B2B marketing, ABM, lead nurturing, and pipeline management.
• Strong communication, presentation, project management, and stakeholder-management skills.
• Experience using CRM and marketing automation tools.
• Willingness to travel for events and customer engagement activities.

Key Skills

• Field Marketing & Event Management
• B2B Demand Generation & Lead Acquisition
• ERP / SaaS / Enterprise Software Marketing
• Account-Based Marketing & Campaign Management
• Sales Alignment & Pipeline Generation

Skills: erp,field marketing,b2b