Marketing Lead

Rathod Jewellers; Shiroli; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Rathod Jewellers is seeking a proactive marketing leader to develop and execute B2B strategies, lead a team of marketing executives, and drive client acquisition and retention. The role involves aligning marketing with sales and production, managing branding and digital campaigns, and reporting to senior management.

The ideal candidate will have an MBA in Marketing or related field, and strong English, Hindi and Marathi communication skills, along with experience in B2B marketing and branding.

Qualifications

• MBA/Graduate in Marketing or related field.
• Excellent communication in English, Hindi & Marathi.
• Experience in B2B marketing, client acquisition and retention.
• Knowledge of digital marketing, branding and sales strategies.

Responsibilities

• Lead and manage a team of marketing executives, ensuring clear role assignments and performance tracking.
• Assign and monitor client accounts, ensuring smooth communication and support.
• Develop and execute marketing strategies.
• Onboard new B2B clients to expand the company’s reach.
• Nurture relationships with existing and new clients to drive sales and brand loyalty.
• Coordinate with sales and production teams to align marketing efforts with business goals.
• Monitor market trends, competitor activities, and customer preferences to refine strategies.
• Oversee branding, promotions, and digital marketing initiatives.
• Prepare reports and presentations for senior management on marketing performance and client engagement.

Skills

Team management

B2B marketing

Client acquisition

Digital marketing

Branding

Marketing strategy

English language

Hindi language

Marathi language

Education

MBA in Marketing

Bachelor’s in Marketing/Business

Tools

CRM software

Google Analytics

SEO tools

Job description

Role & responsibilities:

• Lead and manage a team of marketing executives, ensuring clear role assignments and performance tracking.
• Assign and monitor client accounts, ensuring smooth communication and support.
• Develop and execute marketing strategies.
• Actively identify, approach, and onboard new B2B clients to expand the companys reach.
• Maintain and nurture relationships with existing and new clients to drive sales and brand loyalty.
• Work closely with the sales and production teams to align marketing efforts with business goals.
• Monitor and analyze market trends, competitor activities, and customer preferences to refine marketing strategies.
• Oversee branding, promotions, and digital marketing initiatives.
• Prepare reports and presentations for senior management on marketing performance and client engagement.

Preferred candidate profile:

• MBA/Graduate in Marketing, Business Administration, Engineering or a related field
• Excellent communication in English, Hindi & Marathi
• Experience in B2B marketing, client acquisition, and retention.
• Knowledge of digital marketing, branding, and sales strategies.