Senior Manager - Marketing - 7+ Years- Mumbai

Crescendo Global Leadership Hiring India; Mumbai; Hybrid; INR 4.000.000 - 6.000.000; Vollzeit

Zusammenfassung

Crescendo Global Leadership Hiring India is seeking a Senior Manager - Marketing for Mumbai with 7+ years of experience to lead end-to-end marketing and operational initiatives across a premier school network. You will own strategic marketing plans and drive multi-city campaigns to accelerate admissions and revenue growth.

You will collaborate with regional heads and cross-functional teams to optimize budgets, ROAS, and brand presence, ensuring high-impact campaigns and strong stakeholder

Qualifikationen

• 7+ years of overall experience in marketing.
• At least 4 years in a dedicated marketing/Business Manager role in education, EdTech, or multi-location services.
• Track record of driving admissions or revenue growth through marketing campaigns and GTM initiatives.
• Hands-on offline and digital marketing experience.
• Strong communication, project management, and cross-functional collaboration.

Aufgaben

• Plan and execute multi-city marketing campaigns aligned with admission cycles.
• Drive lead generation and campus walk-ins via digital, offline, referrals and events.
• Design integrated campaigns across traditional and digital channels to scale brand presence.
• Develop parent and student engagement programs including open houses and workshops.
• Track budgets across brands to optimize CPL and ROAS.
• Oversee creative development and messaging with internal/external teams.
• Lead digital marketing operations including SEM, email, and social media.
• Monitor campaign metrics and provide actionable insights for improvement.
• Collaborate with regional heads, sales, academics, and center leadership.

Kenntnisse

Marketing leadership

Campaign management

Digital marketing

Stakeholder management

Budget ownership

Communication

Ausbildung

Bachelors in Marketing

Jobbeschreibung

Senior Manager - Marketing - 7+ Years - Mumbai

Location - Mumbai

An exceptional leadership opportunity for an experienced marketing professional to lead end-to-end integrated marketing and operational initiatives for a premier national school network. This role demands full ownership of strategic marketing plans and campaign execution to drive student admissions, enhance brand visibility, and accelerate revenue growth across multiple education

Your Future Employer -

A premier education network and leading multi-location brand committed to delivering world-class academic excellence and shaping the future of young learners through innovation and structured admission cycles.

Responsibilities -

1. Plan and execute multi-city marketing campaigns and initiatives across cities and geographies, ensuring strict alignment with academic admission cycles.
2. Drive high-quality lead generation and campus walk-ins through a balanced mix of digital, offline, referral, and event-based marketing channels.
3. Design and execute integrated marketing campaigns across traditional and digital channels, with a strong emphasis on scaling brand presence and outreach.
4. Build, manage, and execute comprehensive parent and student engagement programs, including open houses, demo classes, workshops, and strategic school tie-ups.
5. Track and optimize marketing budgets across brands, ensuring optimal spend efficiency, low cost-per-lead (CPL), and high return on ad spend (ROAS) targets.
6. Oversee creative development and messaging consistency with internal and external teams, producing compelling collateral, advertisements, and promotional content.
7. Oversee digital marketing operations spanning SEM, email marketing, and social media campaigns in close partnership with cross-functional teams.
8. Monitor, analyze, and report on campaign performance metrics to provide actionable insights for continuous operational and marketing improvement.
9. Collaborate seamlessly with regional business heads, sales, academics, and center leadership to maintain strong stakeholder alignment and drive measurable admissions growth.

Requirements -

1. Bachelors degree in Marketing, Business Administration (BBA), Communications, or Mass Media.
2. 7+ years of overall experience, featuring at least 4 years in a dedicated Business Manager or Marketing role within education, EdTech, or multi-location service industries.
3. Proven, trackable history of successfully driving admissions or revenue growth through high-impact marketing campaigns and GTM initiatives.
4. Hands-on, on-ground working understanding of both offline traditional channels and digital marketing ecosystems.
5. Exceptional communication, project management, and cross-functional stakeholder management capabilities with an entrepreneurial, innovation-driven mindset.

What is in it for you -

• Opportunity to spearhead brand strategy and national growth for a leading education powerhouse.
• Direct ownership of high-impact marketing budgets, multi-channel campaigns, and regional admission pipelines.
• A high-visibility leadership role offering rapid career progression and a collaborative, entrepreneurial work culture.

Note -

We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.

Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.