Marketing Lead

The Financialist; India; Presencial; INR 900.000 - 1.200.000; Tempo integral

Resumo da vaga

The Financialist, backed by Zerodha, is building India's best personal finance and wealth management platform. We are seeking a Marketing Lead to independently own and drive growth marketing and distribution strategies to scale client acquisition and strengthen our brand presence.

Ideal candidates have 2-5 years of experience, a data-driven mindset, and strong written and verbal communication skills. You will work with a small team to plan, execute, and optimize campaigns across Google Ads, Meta

Qualificações

• Bachelor’s or Master’s in marketing or related field.
• Strong ownership mindset with data-driven problem solving.
• Clear written and verbal communication skills.
• Hands-on experience setting up, tracking, optimizing, and scaling campaigns across Google Ads, Meta Ads and YouTube Ads.
• Ability to derive insights from GA4 dashboards and reports to optimize customer acquisition.

Responsabilidades

• Build and scale growth campaigns across channels.
• Own lead generation activities and funnel optimization.
• Develop a deep understanding of the target audience demographics and psychographics.
• Collaborate with copywriter and designer to create compelling creatives.
• Manage social media handles in alignment with brand guidelines.

Conhecimentos

Growth marketing

Campaign management

Lead generation

GA4 analytics

Social media marketing

Formação

Bachelor/Master in marketing

Ferramentas

Google Ads

Meta Ads

YouTube Ads

GA4

Descrição da vaga

The Financialist is strategically backed by Zerodha. We are building India's best Personal Finance & Wealth Management platform. We deliver comprehensive financial planning services aimed at enhancing clients' financial planning needs. Our team comprises Chartered Accountants, Chartered Financial Analysts, and Investment Bankers who are committed to providing unbiased financial advice. We adhere to a strict "No Commission, No Brokerage" policy, ensuring that our recommendations prioritize clients' best interests. Our subscription model is designed to align with clients' income levels, making our services accessible to a broad audience.

Role Description

We are looking for a Marketing Lead who would bring high energy to independently own & drive growth marketing & distribution strategies at The Financialist. This role would be responsible for scaling the client acquisition, strengthening our brand presence and building efficient distribution channels.

Experience

Ideal for candidates with 2-5 Years of experience.

While we are called The Financialist, we are essentially building a lifestyle brand for people to not worry about their finances and have their time back to lead their lives.

• Build campaigns around the theme mentioned above.
• Own lead generation activities.
• Have a good demographic and psychographic understanding of the TG.
• Work with a team of copy writer and designer.
• Manage social media handles in adherence to brand guidelines.

Qualifications & Requirements

• Academic background: Bachelors / Masters in marketing or relevant field.
• Ideal candidate would be someone with a strong ownership mindset, structured, and holds a data-driven approach towards problem solving.
• Clear, concise, and effective written and verbal communication skills.
• Hands-on experience in setting up, tracking, optimizing, and scaling campaigns across Google Ads, Meta Ads and YouTube Ads.
• Ability to work with GA4, ad dashboards, and reports to derive insights, track funnels, and make data-backed decisions across the customer acquisition journey.
• Someone who has worked in the Finance space or holds inclination towards financial products.