Lead - Digital Engagement

ICICI Securities Limited; Navi Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

ICICI Securities Limited is seeking a senior marketing leader to drive end-to-end digital lifecycle campaigns across the customer journey from lead capture to activation and revenue generation. You will manage multi-channel campaigns (email, SMS, WhatsApp, push), own the MarTech stack, and lead a team of campaign executors and analysts in a highly regulated financial services environment.

The role requires 6–10 years in digital marketing with MBA or Graduate credentials, strong data skills, and

Qualifications

• Experience in digital lifecycle marketing within stockbroking or capital markets.
• Hands-on with MarTech and analytics platforms (Adobe suite, Netcore or equivalent).
• Ability to run structured tests (A/B/multivariate) and segmentation.
• Excellent communication and stakeholder management skills.

Responsibilities

• Own end-to-end communication strategy across the customer lifecycle, including lead conversion and activation.
• Translate funnel objectives into channel campaigns across email, SMS, WhatsApp, push notifications, and call-centre scripts.
• Manage MarTech stack and vendors, ensuring data hygiene and SLAs.
• Lead personalisation through testing and segmentation with Product and Engineering on tracking and integrations.
• Oversee paid platforms to align journeys with acquisition and lead quality.
• Build governance on consent, frequency capping, and suppression per TRAI/DPDP/SEBI norms.
• Report funnel impact via dashboards and coordinate with various teams to ensure a seamless journey.
• Develop and mentor a team of campaign executors and analysts.

Skills

Digital lifecycle marketing

MarTech platforms

A/B testing

Data-driven campaigns

Stakeholder management

Education

MBA

Graduate

Tools

Adobe Campaign

Adobe Analytics

Adobe Target

Netcore

Job description

Ideal candidate will possess strong digital lifecycle marketing experience, preferably within the stockbroking or capital markets industry, and will be responsible for driving customer conversion, activation, and revenue across the entire customer lifecycle through data-driven, multi-channel campaigns.

Role & Responsibilities

• Own the end-to-end communication strategy across the customer lifecycle - lead conversion, 2-in-1 account activation, and revenue generation - with differentiated journeys for each customer segment.
• Translate funnel-stage objectives into channel-specific campaigns across email, SMS, WhatsApp, push notifications, and call-centre scripts.
• Manage the MarTech stack (Adobe Campaign, Adobe Analytics, Adobe Target, Netcore or equivalent) and associated vendors, ensuring platform health, data hygiene, and delivery SLAs.
• Drive personalisation through continuous A/B and multivariate testing and propensity- and RFM-based segmentation, partnering with Product and Engineering on event tracking and API integrations for trigger-based journeys.
• Hands on experience of paid marketing platforms (Google Ads, Meta Ads, affiliate networks) to align engagement journeys with acquisition intent and lead quality.
• Build and enforce a communication governance framework covering consent, frequency capping, and suppression logic, in line with TRAI, DPDP Act, and SEBI / exchange norms.
• Report funnel-level impact to leadership through dashboards and data-driven narratives, and coordinate with Compliance, Call Centre, Product, and external agencies to deliver a seamless customer journey.
• Lead and develop a team of campaign executors and analysts, prioritising competing requests based on funnel-stage impact.

Key Attributes

• Strong understanding of digital lifecycle marketing, ideally within stockbroking or capital markets.
• Working exposure to MarTech and analytics platforms (Adobe suite, Netcore or equivalent), with comfort in reading data and running structured tests.
• Ability to bring a fresh, external perspective while balancing commercial goals with compliance and risk considerations.
• Excellent communication and stakeholder management skills, with experience managing teams and external vendors.
• Graduate / MBA 6-10 years of experience in digital / lifecycle marketing
• Relevant certifications (e.g., Google Ads, Adobe, or any other MarTech Stack)