Lead – Performance Marketing
Zolve
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Job summary
Qualifications
- 7+ years of experience in revenue-driven performance marketing required.
- 2-3 years of people leadership experience needed.
- Mandatory experience in an online product-led business (fintech preferred).
- Demonstrated success in scaling paid and affiliate channels.
Responsibilities
- Own end-to-end revenue outcomes from performance marketing channels.
- Drive acquisition, activation, retention, and monetization to targets.
- Scale revenue profitably across various digital marketing platforms.
- Build and optimize revenue-efficient campaign structures.
Skills
Education
Tools
Job description
Welcome to the financial frontier of limitless possibilities—welcome to Zolve. We’re not just a fintech; we’re architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.
Zolve is the world’s first cross‑border neo‑bank which helps migrants get access to credit in the new country based on their home country credit score. Our cross‑border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions without limiting the services to a particular country.
As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual to join us and support our journey.
Role: Lead – Performance Marketing
Location: Bengaluru
Employment Type: Full‑Time
Zolve is looking for a senior, revenue‑first Performance Marketing leader to own, forecast, and scale marketing‑led revenue across geographies. This role carries direct accountability for ARR contribution, CAC, payback, and LTV, and requires strong ownership across paid, affiliate, and programmatic channels in a global fintech environment. Own marketing‑driven revenue growth by building scalable acquisition engines with predictable ROI, strong unit economics, and disciplined execution.
- Own end‑to‑end revenue outcomes from performance marketing channels.
- Drive acquisition, activation, retention, and monetization aligned to ARR, LTV/CAC, ROAS, and payback targets.
- Forecast revenue contribution and performance impact on a weekly and monthly basis.
- Scale revenue profitably across Google, Meta, YouTube, LinkedIn, Affiliate Marketing, and Programmatic platforms.
- Build and optimize high‑spend, revenue‑efficient campaign structures across paid and affiliate channels.
- Lead experimentation focused on revenue uplift, not vanity metrics.
- Optimize full‑funnel performance—from click to activation to repeat usage.
- Drive channel‑level profitability and budget reallocation based on marginal ROAS.
- Own affiliate‑led revenue growth across publishers, partners, and networks.
- Build scalable affiliate acquisition models with strong fraud controls and payout efficiency.
- Expand high‑intent, performance‑driven partnerships to deliver incremental revenue.
- Partner with Product, Growth, Analytics, and Engineering to improve activation rates, onboarding, pricing signals, and revenue conversion.
- Influence product and funnel decisions using revenue‑backed insights.
- Identify and fix revenue leakage across the customer journey.
- Own attribution models, dashboards, and revenue reporting.
- Track and analyze ARR contribution, CAC, LTV, ROAS, cohort performance, and funnel drop‑offs.
- Present clear revenue insights and recommendations to senior leadership.
- Own and deploy multi‑crore monthly budgets with strict ROI accountability.
- Set guardrails for CAC, payback, and profitability while scaling spend.
- Identify new geographies, channels, and programmatic opportunities to unlock revenue.
- Build and lead a high‑performance, revenue‑accountable marketing team.
- Set clear revenue KPIs and ownership for each team member and agency partner.
- Establish best‑in‑class revenue playbooks, operating rhythms, and governance.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Google Ads, Meta Blueprint, and Programmatic certifications are a plus.
- 7+ years of experience in revenue‑driven performance marketing.
- 2–3+ years of people leadership experience.
- Mandatory experience in an online, product‑led business (fintech preferred).
- Demonstrated success in scaling paid and affiliate channels with clear revenue ownership.
- Deep hands‑on expertise in Google Ads, Meta, Affiliate platforms, and Programmatic buying.
- Strong experience with analytics, attribution, and revenue forecasting tools (GA, Mixpanel, AppsFlyer, Adjust, etc.).
- Strong business judgment with a deep understanding of unit economics and growth trade‑off.
- Experience scaling performance marketing in the US market.
- Exposure to DV360, The Trade Desk, or similar programmatic platforms.
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