Brand Marketing Associate

The Financialist; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

The Financialist, backed by Zerodha, is building India’s premier personal finance and wealth platform in Mumbai. We seek a Brand Marketing Associate to own the zero-to-one brand journey, drive content, and leverage AI tools in every task.

0–2 years of experience, English writing essential, Hindi a plus, Andheri East office. Responsibilities include content calendar management across social and web, long-form content, influencer campaigns, SEO optimization, and audience insights.

Qualifications

• Bachelor/Master in Marketing or related field (BMS/BBA/MBA/PGDM).
• Strong fundamentals of branding and marketing: positioning, STP, 4Ps, brand voice.

Responsibilities

• Participate in brand strategy discussions on positioning, messaging, and go-to-market.
• Own content calendar across Instagram, LinkedIn, YouTube and website.
• Create long-form organic content (guides, explainers, blogs).
• Execute influencer campaigns: shortlist creators, briefs, manage approvals and timelines.
• Perform keyword research and write SEO content for website/blog.

Skills

Branding fundamentals

Content strategy

Copywriting

AI tooling use

Content calendar management

SEO basics

Education

Bachelor/Master in Marketing or related field

Tools

GA4

Google Search Console

Canva

Figma

SEO tools

Job description

The Financialist is strategically backed by Zerodha. We are building India’s best Personal Finance & Wealth Management platform. We deliver comprehensive financial planning services aimed at enhancing clients' financial planning needs. Our team comprises Chartered Accountants, Chartered Financial Analysts, and Investment Bankers who are committed to providing unbiased financial advice. We adhere to a strict "No Commission, No Brokerage" policy, ensuring that our recommendations prioritize clients' best interests. Our subscription model is designed to align with clients' income levels, making our services accessible to a broad audience.

Role Description:

We are launching a new home loan brand. Over the years, we have seen home buyers struggle with the home loan journey, and now we want to solve it.We are looking for a Brand Marketing Associate who will be part of the brand's entire zero-to-one story: in the room for every brand strategy discussion, and the owner of the execution that turns those decisions into work that goes live. We are building an AI-native team, so you will be expected to use AI in everything you do.

Experience:

0-2 Years

Take part in every brand strategy discussion on positioning, messaging, brand voice and go-to-market, and bring consumer insights and competitor analysis to the table.

Own the content calendar end to end across Instagram, LinkedIn, YouTube and the website: plan, brief, publish and track.

Create long-form, organic content (guides, explainers, blogs) that builds trust with home buyers.

Execute influencer and creator campaigns: shortlist creators, write briefs, manage approvals and timelines, and track reach, engagement and enquiries.

Do keyword research and write SEO content for the website and blog, including on-page optimisation.

Understand the consumer: what home buyers search, ask and worry about, and turn it into relevant topics.

Experiment with new formats, topics and channels to grow the brand's reach and trust, and report what works.

Use AI tools every day for research, drafting, design, repurposing and reporting.

Keep every piece of work in line with the brand guidelines.

Qualifications & Requirements:

Academic background: Bachelors / Masters in marketing (BMS, BBA, MBA or PGDM) or a relevant field.

Strong fundamentals of branding and marketing: positioning, STP, the 4Ps, brand voice and consumer behaviour.

Marketing work you have executed and can show: a campaign, a content calendar, a social page, an influencer collaboration or a launch.

Clear, simple and persuasive writing in English. Hindi is a plus.

Hands-on use of AI tools for real work.

Canva or Figma, basic video editing, GA4, Google Search Console or SEO tools are a plus.

Experience in a D2C, fintech, BFSI or real estate brand, or at a marketing or digital agency, is a plus.

Comfortable working from our office in Andheri East, 5 days a week.

Work Experience:

Ability to operate in a team-oriented and collaborative environment

Self-motivated, flexible, and adaptable in an ever-changing environment

Excellent interpersonal and communication skills

Commitment to personal and professional development

Brand Marketing Associate