Performance Marketing Lead

Skybound Wealth Management; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Autonomy in budget management

Career progression opportunities

Inclusive workplace

Job summary

A leading wealth management firm in Mumbai is seeking a Performance Marketing Lead to establish and scale their digital marketing function. The ideal candidate will have over 10 years of experience in performance marketing, with a focus on lead generation across digital channels. This role offers the opportunity to evolve into the Head of Digital Marketing within 6 months, managing a significant digital acquisition budget and building a high-performing team.

Qualifications

• Minimum 10 years in performance/digital marketing with high-budget lead generation experience.
• Proven track record in financial services, fintech, or performance-driven industries.
• Ability to combine long-term digital strategy with data-driven execution.

Responsibilities

• Strategize and optimize paid campaigns across major platforms.
• Manage a high-scale digital spend and deliver strong ROI outcomes.
• Oversee the digital acquisition funnel from awareness to conversion.
• Collaborate with content and design teams for effective campaigns.
• Build performance dashboards and report results to leadership.
• Recruit and lead a high-performing internal digital marketing team.

Skills

Performance marketing

Digital marketing

Google Ads

LinkedIn Ads

Meta Ads

Data analysis

Team leadership

Tools

GA4

HubSpot

Salesforce

Power BI

Job description

Join to apply for the Performance Marketing Lead role at Skybound Wealth Management

Overview

We are seeking a senior digital performance marketing leader to establish and scale our in-house web leads and digital marketing function. Joining as Performance Marketing Lead, the successful candidate will be tasked with building a high-impact demand generation engine across digital channels. Within 6 months, subject to performance milestones, the role will evolve into Head of Digital Marketing, responsible for leading the function, building a specialist team, and managing a significant digital acquisition budget.

Key Responsibilities

• Performance Marketing Ownership – Strategize, implement, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta (Facebook & Instagram) to drive qualified leads with measurable ROI.
• Budget & ROI Management – Manage a high-scale weekly digital spend (up to ₹10 Lakhs per week), ensuring disciplined allocation and delivering strong cost-per-lead (CPL) and return-on-investment (ROI) outcomes.
• Funnel & Conversion Optimization – Oversee the complete digital acquisition funnel from awareness to conversion; leverage analytics and insights to continuously improve lead quality and conversion rates.
• Content & Creative Collaboration – Work closely with content, design, and product teams to ensure campaigns are supported by compelling creatives, messaging, and data-driven storytelling.
• Data & Analytics – Build performance dashboards, track KPIs, and report campaign results to executive leadership with actionable insights.
• Department Building – Act as both strategic decision-maker and hands-on implementer in the initial phase; subsequently recruit, mentor, and lead a high-performing internal digital marketing team.
• Stakeholder Partnership – Collaborate with senior leadership and cross-functional teams to align marketing strategies with Skybound’s commercial goals.

Candidate Profile

• Experience: Minimum 10 years in performance/digital marketing, with a proven track record in high-budget lead generation across financial services, fintech, or other performance-driven industries.
• Technical Expertise: Strong command of Google Ads, LinkedIn Ads, and Meta Ads platforms; experience with campaign analytics tools (e.g., GA4, HubSpot, Salesforce, Power BI).
• Leadership Potential: Demonstrated ability to both execute campaigns independently and build/lead a team.
• Strategic & Analytical: Ability to combine long-term digital strategy with data-driven execution and optimization.
• Growth Mindset: Ambitious, entrepreneurial professional eager to take ownership of building an in-house department with regional/global impact.

Why Join Us?

• Be part of a senior leadership journey, growing into Head of Digital Marketing within 6 months.
• Work on high-scale budgets with autonomy and accountability.
• Shape and own the future of digital demand generation at a global wealth management firm.
• Join an organization that combines entrepreneurial spirit with world-class governance and a strong client-first ethos.

Skybound Wealth Management is committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of background.

Equal Employment Opportunity

Skybound Wealth Management is an equal opportunity employer.