Marketing Head

Baid Stock Broking Services; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Salary Top-Up in Delhi is seeking a Marketing Head to lead our marketing strategy, strengthen digital presence, and drive customer acquisition in fintech and financial services.

You will oversee integrated campaigns across Google Ads, Meta Ads, SEO, content, and lead-generation funnels, while managing budgets and a marketing team.

The role requires 2+ years in marketing with hands-on experience in digital and performance marketing, analytics, and regulatory compliance for financial services.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• 2+ years of marketing experience, preferably fintech or financial services.
• Experience with digital marketing, SEO, and lead generation.
• Proficient with GA4, Google Ads, Meta Ads, and SEO tools.
• Strong analytical and leadership abilities.

Responsibilities

• Develop and execute integrated digital marketing strategies across major channels.
• Lead on-page and off-page SEO, content optimisation, and traffic growth.
• Plan and optimise paid campaigns to improve CAC and ROI.
• Strengthen brand positioning and online visibility.
• Oversee social media planning, content, and engagement.
• Coordinate with designers and agencies for campaigns.
• Build lead funnels, landing pages, and conversion strategies.
• Monitor campaign performance and key metrics using analytics tools.
• Lead the marketing team and manage external agencies.

Skills

Digital marketing

SEO & content strategy

Lead generation

Campaign management

Analytics & reporting

Team leadership

Budget management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

Google Search Console

SEO tools

Job description

Marketing Head

Company: Salary Top-Up

Salary Top-Up, a financial services brand backed by an RBI-registered NBFC, is seeking a dynamic and result-oriented Marketing Head to lead our marketing strategy, strengthen digital presence, drive customer acquisition, and build a strong brand in the fintech and financial services sector.

Experience: Minimum 2+ years in marketing

Location: Delhi

Key Responsibilities

• Digital Marketing: Develop and execute integrated digital marketing strategies across Google Ads, Meta Ads, social media, and other relevant channels.
• SEO & Website Growth: Lead on-page and off-page SEO, keyword research, content optimisation, and organic traffic growth.
• Performance Marketing: Plan, manage, and optimise paid campaigns to generate quality leads and improve customer acquisition costs and ROI.
• Brand Management: Strengthen brand positioning, maintain consistent brand communication, and enhance online visibility.
• Social Media Management: Oversee content planning, campaign execution, engagement, and brand presence across relevant social media platforms.
• Content & Creative Strategy: Coordinate with designers, content writers, and agencies to develop marketing creatives, landing pages, blogs, and promotional campaigns.
• Lead Generation: Build and optimise lead-generation funnels, landing pages, and conversion strategies to support business growth.
• Analytics & Reporting: Monitor campaign performance, website traffic, conversions, CAC, ROI, and other key marketing metrics using relevant analytics tools.
• Team & Agency Management: Lead the marketing team, coordinate with external agencies, and manage marketing budgets and deliverables.
• Compliance & Communication: Ensure marketing campaigns and customer-facing communications follow applicable advertising guidelines and regulatory requirements for financial services.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or a related field preferred.
• Minimum 2+ years of relevant marketing experience, preferably in fintech, NBFC, lending, or financial services.
• Strong hands-on expertise in digital marketing, SEO, performance marketing, and lead generation.
• Working knowledge of Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, and SEO tools.
• Strong analytical, strategic planning, communication, and leadership skills.
• Ability to manage multiple campaigns, optimise budgets, and deliver measurable business outcomes.
• A results-driven approach with a strong focus on growth, conversions, and brand development.

READY TO LEAD OUR MARKETING & GROWTH JOURNEY?

We are looking for a marketing professional who combines strategic thinking with hands-on execution and can drive measurable growth for Salary Top-Up.

Build our brand. Accelerate growth. Make an impact.